Scott Stratten didn’t blog for six weeks. And he doesn’t care who knows it.
Ironically, though, he took to his blog to talk about it. He then, of course, used this as a segue to talk about blogging frequency — how often should you blog?
Of course, no one has the “right” answer. But Scott believes that if it’s not impactful, you shouldn’t be blogging about it at all.
“I’m a huge believer of blogging with passion, whenever that strikes. I rather blog once every two weeks and really care about the topic, than put out a post every other day with some of it filler, because I’ve been told it’s ‘better for search engines’ and ‘familiarity creates trust.’”
And I agree with him — to an extent. Here at The Urbane Way, we specialize in crafting well-written, relevant content for our clients, and we like creating it as much as possible. And we do that because our clients have an appetite for it and because there is so much good stuff out there to be shared. Whether it’s an anecdote from a personal experience, a how-to, or some suggestions for executing a particular task, we simply have a lot to say.
And we’re certainly not ignoring the fact that frequent updates and rich content get our blogs noticed by Google. In fact, we emphasize it and embrace it, because it helps push traffic to our clients’ websites, which in turn helps increase their notoriety and prominence in their specific industries. But the focus is always on quality — even if we update a little more frequently than Scott does.
“That’s the goal, blog as frequently as you can that generates quality,” Scott said. “For some, that’s daily, others weekly and for people like me, it’s when life lets you. And I’m OK with that.”
And we’re OK with that, too.
Post by Erica Finley, senior journalist at The Urbane Way and @Erica_Urbane on Twitter. At The Urbane Way, we specialize in social media marketing and PR and lifestyle branding. How can we help you?
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