How Often Are You Asking Why?
How much would your business, or your brand change if you had a keen understanding of the purpose of each of the meetings you attend, the purpose of each of your long list of polices and procedures and each of the multitude of forms we all create for allegedly, “better control”
The Value of Thinking About “Why”
In his best selling book “Getting Things Done: The Art of Stress-Free Productivity”, David Allen states;
To know and to be clear about the purpose of any activity are prime directives for clarity, creative development, and cooperation. But it is common sense that’s not so commonly practiced, simply because its so easy for us to create things, get caught up in the form of what we’ve created, and let our connection with our real and primary intentions slip.
Here Are Some of the Benefits of Asking Why
- It defines success
- It creates decision-making criteria
- It aligns resources
- It motivates
- It clairifies focus
- It expands options
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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