Resident Events for Apartment Marketers can be a challenge. A lot of work goes into a successful event. The Urbane Way recently staged a pretty cool Resident Event for their client, Urbane Apartments, dubbed Hot on Your Heels. the below video was shot at the Urbane Underground
Hot on Your Heels
Partnership Marketing
If you haven’t tried Partnership Marketing, you should. When like brands pool together resources, the sum of all the parts equal much more than you can leverage solo. We partnered with BlackFinn Saloon, a local watering hole, the good folks at Vitamin Water , who have hydration for every situation and Pink Pump, the hottest little shoe boutique in Royal Oak, MI!
Great Partners Draw Bigger Crowds
Another consideration when planning resident events, when you partner up with local and national brands, they may well have a much broader reach and following, and can be very helpful drawing a much larger crowd that going alone.
Hot Chicks and Heels Draw in the Boys
A steady parade of dressed up pretty gals brings about a load of boys, and everyone seemed to have a great time, including our photographer! Although the weather didn’t cooperate, the event drew a great crowd. We also tied Foursquare into this event to. Each contestant first came to the Urbane Underground to ”Check In” and be photographed before heading over to BlackFinn. To, you had to check in at the Urbane Underground to get a bracelet for free appetizers, but also to watch the fashion show!
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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