Why Are so Many Brands So Boring
Whether it’s being a musician, selling helicopters or developing the next online sensation, the ones that rise to the top are the ones that are remarkable.
There is that Remarkable word again, that we here over and over with every great brand. As defined by Webster, Remarkable is “worthy of being or likely to be noticed especially as being uncommon or extraordinary”
Lot’s before me have said that the reason brands stay boring is because it is safe. I would certainly agree, but what is safe today, and is anything really “safe” I can tell you first hand, that sticking your neck out there is frightening. There is ALWAYS someone who will not like it, or have a different way, or a why did you do that reply.
Ask Yourself and Reflect on These Questions;
- How much does fear of being different play into remaining the same and blending in? Folks focus on “rounding out” their skill set by shoring up their weakness, as opposed to further accelerating their strengths
- Do you feel pressure to address vulnerabilities of your brand as opposed to “Double Down” on your strengths to further distance your brand from the competitors. Think Starbucks experimenting with breakfast meals while McDonalds are adding coffee bars. It is a race to “Sameness”
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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