This morning when I arrived at work, I was reminded that Urbane Space has a certain X factor. You never know what you’re going to encounter at a co-work space. I’m usually the first to arrive, unlock the doors, turn on the lights. But not today. Today, Henry Balanon beat me to the punch and was already kicking out tunes and working away before 9 a.m.
He also managed to draw me and a host of others – namely Dave Benjamin, David Murray, Shauna Nicholson and Corey Perlman – into an impromptu podcast this morning. The topic? The future and significance of geotagging sites. With Foursquare, Gowalla, Yelp and even Google and Facebook getting into the game, it seemed a timely discussion.
Sure, we all admitted to using Foursquare semi-religiously. The conversation was casual but interesting enough. We’d all encountered the same concerns from friends and colleagues. Skeptics asked why we bother to “check in” at any location?
Our answers were simple and shared. We wanted to promote the places we visit, the businesses we patronize. We try to add value by sharing more information than a simple check in, in some cases taking photographs of food we order. We find it the way sites like Foursquare manage to log our travels useful and interesting. Or some of us do.
And it’s a shared experience. Our friends and family follow these updates, read them for advice on places to shop or dine.
There is power in that. We all noticed that.
And there is significant power for business owners, too. If we can move past the stumbling blocks new technology sometimes brings, businesses will see useful ways to offer special deals to those who check in and promote their brands to growing networks.
We’ve seen it done successfully before and we predict it’s only going to get more prevalent as the technology expands, moving from early adopters to a broader group of users.
How do you use geotagging location-based services? And where do you see it going from here?
Post by Stephanie Angelyn Casola, director of PR and Marketing at The Urbane Way and @Steph_Urbane on Twitter. At The Urbane Way, we specialize in social media marketing and PR and lifestyle branding. How can we help you?
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