For the second installment in this week’s series exploring social media tools you should consider adding to your PR routine, we’re trying out Social Mention. The site offers a real time return on any search terms you’re interested in researching.
For our test run, I went with The Urbane Way’s initial client, the one that started it all – none other than Urbane Apartments in Metro Detroit. It took a while for Social Mention to digest the information and give me something I could use, but the results did prove interesting. It returned 245 mentions of Urbane Apartments, the most recent occurring 15 minutes ago. It dealt with a recent contest we held, the winner happened to live there in Royal Oak.
The second entry returned a link I wasn’t aware of, publicizing Urbane’s Berkley location, and could prove to be a great way to track media coverage. In addition, it rated the sentiment of the Web coverage with 52 positive mentions and 193 neutral mentions. None of the coverage fell into the negative category, leaving this PR girl rather content!
Social Mention rates our keywords, a useful addition for our Urbane Life blog, as well as top hashtags, users and sources. I’ll definitely be revisiting Social Mention on our behalf as well as that of our clients.
Have you used Social Mention? What did you think of it?
Post by Stephanie Angelyn Casola, director of PR and Marketing at The Urbane Way and @Steph_Urbane on Twitter. At The Urbane Way, we specialize in social media marketing and PR and lifestyle branding. How can we help you?
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