Apartment Marketing;
Ratings and Reviews, A Topic of Discussion on Many Fronts.
We have actively pursued positive reviews for our apartment portfolio, Urbane Apartments. We have talked about the importance of embracing Ratings and Reviews. We are participating, along with a handful of other apartment operators in a campaign dubbed Reviews Done Right. And while we want to continue to rack up as many Ratings and Reviews as possible, We Are Not Responding.
What Are We Doing With Negative Reviews
We have decided to do nothing with any of the reviews, either positive or negative. There, I said it, it is out there, We aren’t planing to address positive or negative reviews in any fashion. I recognize this may well draw fire from our peers, and may seem counter to the whole Social Media craze, but here is the rationale.
Complainers Do Do Want To Talk To You
Multiple Urbane Employees, including me in our company participate on multiple fronts of Social Media, including Blogs, Facebook, Twitter and LinkedIn. My personal cell phone number and e mail is on our web site. We are accessible in multiple ways and venues of choice.
So, if any of those complaining residents wanted to get a hold of us they could. I have come to the conclusion, they don’t want to, they just want to vent. If complainers wanted to talk to you they would.
Why Try to Sugarcoat Things
I recognize that this position flies completely in the face of what many folks are doing, and what most are saying about how to respond to Ratings and Reviews. Our good friend Mark Juleen the marketing machine behind JC Hart responds to every rating, and that may well be a great strategy, we and many others commend Mark for that. But after much thought and debate, we have decided that it just isn’t our brand to thank someone who just slammed us.We are not for everyone. If they don’t like us, they get to say that to the world, everyone has a voice, but why would I want to thank them for that, I don’t.
So, what are your thoughts, is this a completely irrationally arrogant direction? We would love to here your thoughts,
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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