Welcome to Episode #4 of the series on our interviews with Paragon Properties,
Paragon Properties is a regional property management company managing 7,500 units in SE Michigan. The Urbane Way has taken on the task of helping Paragon Expand Their Digital Footprint.
Our Apartment Marketing Promise to Paragon for this project;
• Increase Web Traffic by 60%
• Increase Physical Traffic, (Guest Cards) by 20%
• Decrease Market Costs by 30%
What Are We Doing:
- We have launched the Paragon Life Blog
- We have launched the Paragon Patio
- We have optimized the Paragon Properties Web Site for enhanced SEO
- We have set up a Paragon Life Flickr page, and are in the process of populating the site.
How Are We Doing:
- We have created content for (126) blog posts posts, with rich keywords and tags.
- Paragon Properties are coming up high in Google Page Rankings for key search words
- Web Site Visits have Increased by 161%
- Web Site Page Views have Increased by 136%
- January was the highest Physical Traffic (Guest Cards) and Rental Month for Paragon in the last eight months
Enjoy the Video, as Justin and I bang around ideas,
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
Related Posts -
Your Web Site Here are a few tips from the Urbane Lab on how to create or improve your web site. If you're creating your first apartment website, or just looking for a refresher course on how to get started, follow these Top 10 Tips for creating, maintaining, and improving your website.Simple navigation...... -
The Perfect ILS (Internet Listing Service) for Apartment Marketing I have been noodling on some ideas as of late as to what would the perfect ILS (Internet Listing Service) look like reinvented. Many apartment marketers (present company included) and apartment operators are quick to point the flaws, and what they don't like about the present structure, but few have memorialized what the changes would look like. There...... -
Apartment Marketing: Measuring web traffic conversion. Over the past couple of weeks the conversation on Apartment Marketing Gone Digital, which is a weekly Pod Cast with a handful of us in the industry every Tuesday evening, has started to drill down into how we are, or how we aren't measuring web traffic conversion on our apartment...... -
Take Control of Your Web Site Traffic We ran an article last week about web site conversion titled How Are You Measuring Your Web Site Conversations, which outlined what the various ways that Google Analytics categorizes your web traffic. One of the things that can confuse things is New Traffic verses Reoccurring Traffic. At Urbane Apartments, we separate our marketing traffic from our resident traffic,...... - Do You Need a Web Site Urbane Lab Interview #061709 Do You Need a Web Site I had the pleasure to interview Rick Hevier last week, an apartment operator in upstate New York. I stumbled across some of Rick’s comments during a debate over at Multifamily Insiders, and was quickly curious as to what he was up too. I shot......
Related Websites -
Increase Traffic to Blog, pt1 This is part one in a three part series dedicated to increasing traffic to your blog in a number of different ways. Now that you have your blog set up and you are beginning to post useful information in its pages, the next step is to start attracting useful readers...... - Ways To Boost World Wide Web Site Visitors - A Couple Of Ways How to improve web traffic is really a dilemma that every internet marketers face. You will get all the traffic on earth, but unless you have targeted the traffic within your niche, you will not have drawn in an audience all set to buy. How then, can one increase their......
- A Simple Guide To Analyzing All Those Web Traffic Ideas There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. What I am talking about are the......
- Web Traffic Web traffic is one among the major needs of an online business owner. A web site will never exist and will not profit as well if traffic is not coming in. When you have a good flow of web traffic, you are guaranteed to attain success and profits. Its just......
- No Web Site Needed: Secrets Of A Millionaire Affiliate Earning money is not a big deal in today world as there are many way to do so. Apart from this the internet is still adding to the number of ways of making money. Out of the ways on internet the best one to make bucks is the affiliate marketing.......
