Hello Apartment Marketing Friends! Hope your week has gone well,
We have a few new Apartment Marketing Outreach Ideas for you to think about here at the Urbane Way Laboratory. At the Urbane Lab, We believe the advent of Social Media Marketing has changed the dynamics surrounding typical apartment outreach.
Apartment Outreach on Steroids; Urbane Lab Experiment #022010
What we are increasingly seeing is the willingness of Brands to participate in Partnership Marketing. There are significantly huge hidden gems for your Apartment Marketing Strategy when you tap into these ideas, and create Social Media Marketing Partners.
What’s in the Neighborhood
We are seeing an ever increasing interest in What’s in the Neighborhood. Prospects have an expectation as to what your apartment units look like, and the general amenities of your apartment community based on your web site. What they really want to know about is what is around them, where is the best sushi restaurant, where do I get my car washed, dry cleaners, the corner tavern and so forth.
Urbane Life Picks; the New Outreach
We have delineated our apartment communities on our web site by local neighborhood. We are adding eight to ten hip and cool Urbane Life Picks per neighborhood to help our prospects filter local hot spots. We are setting up additional web pages, so that when you click on the neighborhood, a new page comes up, with copy, content, pictures and video of each filtered venue. We are moving away from apartment features, and more focused on lifestyle.
While we will still leave behind typical marketing collateral at these selected venues, we will also be doing a blog post per venue in the Urbane Life Blog. We have negotiated with each venue to add Urbane Apartments to their web site, with cross links back and forth, and the videos and pictures, with embedded Urbane Logos.
Economics and Return
We have budgeted for a leasing person and our resident photographer to do two, four hour sessions a week for four to six weeks to complete this experiment. We will be adding over fifty new fresh content pages, with rich keywords and key phrases to our web site, an additional hundred or so geo tagged pictures and forty to fifty videos, all geo tagged for local relevance. We expect to pick up fifty to sixty inbound links from these new Partnership Marketing Venues, which should help enhance SEO and web search performance. We also will aggregate the local Yelp Reviews for each venue to the pages as well.
What does all this do?
Hopefully, add comfort and a connection with prospects before we ever meet them on a leasing tour. It also gives our leasing consultants a lot more things to talk about with prospects. And, maybe Urbane can be viewed as really understanding what a Hip and Cool Lifestyle really does look and feel like. We are also thinking about how we can tie FourSquare into all of this to.
As always, we would love to hear your feedback, good or bad. We will keep you posted on the results.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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