Welcome to Episode #3 of the series on our interviews with Paragon Properties, a regional property management company, managing what was 4,500 units in SE Michigan that has now grown to 7,500 units
Paragon Properties has entered the Apartment Social Media Marketing space in a big way. (Full Disclosure; Paragon Properties is a client) We will be checking in with the folks at Paragon with a bi monthly series for a candid conversation about what is going right and what isn’t going so well on their Social Media quest.
Just so folks know what our promise to Paragon was when we took this project;
Our target and performance goals for 2010 for Paragon Properties:
• Increase Web Traffic by 60%
• Increase Physical Traffic, (Guest Cards) by 20%
• Decrease Market Costs by 30%
In checking on our progress with Google Analytics for the Paragon Properties Web Site, we are pretty excited about our results so far. We launched the Paragon Life Blog and the Paragon Patio.
Enjoy the Video, as Justin and I bang around ideas,
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
Related Posts -
What Is The Value of Clicking Your Web Site First We posted about the new launch of Community Sherpa here a few days ago, and also over at Multifamily Insiders. Disclosure, I have no ties to Community Sherpa and have not tested the product. I am just delighted that someone has produced a product that they can actually sell. Again,...... - More Web Site Visitors = More Sales Social Media Marketers, Good Morning!We consistently talk about Expanding Your Digital Footprint on this blog, and we work with our clients, on their behalf to help them extend their Digital Reach. We do this expressly to funnel more traffic to their web site. Why? Because we believe that there IS a direct and compelling correlation between More Web Traffic and......
- Move The Google Needle The Social Media buzz is everywhere, and lots of apartment communities are diving in. The yak amongst the pundits is that Social Media Marketing won't scale. We certainly don't agree with that here at the Urbane Lab, and we have some compelling experiments that will flush out that whole argument.We......
-
Apartment Marketing: Measuring web traffic conversion. Over the past couple of weeks the conversation on Apartment Marketing Gone Digital, which is a weekly Pod Cast with a handful of us in the industry every Tuesday evening, has started to drill down into how we are, or how we aren't measuring web traffic conversion on our apartment...... - Apartment Marketing; Paragon Properties Increases Web Traffic by 161% Welcome to Episode #4 of the series on our interviews with Paragon Properties, Paragon Properties is a regional property management company managing 7,500 units in SE Michigan. The Urbane Way has taken on the task of helping Paragon Expand Their Digital Footprint.Our Apartment Marketing Promise to Paragon for this project;•......
Related Websites - Acquiring One Way Links To Your Website Is A Superb Approach The sole buy site traffic purpose for having your own personal site is perfect for having folk visit it. For folk to know that your site exists, you ought to publicize to exhibit the web community whom you are, whatever you do and what you can do on their behalf.......
-
ACI reveals airport traffic boost Passenger traffic in European airports increased towards the end of last year. [/caption] This has been shown in figures released by ACI Europe. According to the statistics, passenger traffic at hubs in the continent increased by one per cent in November 2009 compared with the same month in 2008, which...... - Net Site Visitors And Websites As you could have realized what exactly web traffic during the past email, so we are specializing in the web traffic and your relation to websites. Here you'll have a greater understanding of the web traffic and its relation and benefits to a web site. web traffic is amazingly crucial......
- Raising Internet Web Traffic Via Content There are many techniques that you should use for getting targeted traffic for your website. Bum marketing is one patients ways and in my view where everyone should start. The reason articles are this type important opportunity for increasing web traffic is because they really work! Should you be seeking......
- Effective Keyword Marketing Strategies Effective online promotion involves many different steps that you need to focus on, but keyword marketing holds its own importance. Finding the most appropriate keywords is what enables you to get a high search engine ranking and identify your target audience. So let's take a look at some simple but......
