Over the past couple of weeks the conversation on Apartment Marketing Gone Digital, which is a weekly Pod Cast with a handful of us in the industry every Tuesday evening, has started to drill down into how we are, or how we aren’t measuring web traffic conversion on our apartment community web sites. Our sense is most apartment operators have no clue what their conversion numbers are, or even where to start to establish what the metrics should be.
- Traffic to Tour Conversions
- Tours to Rental Conversions
And, even if the data is wrong, most property management companies think they know where the source of where the traffic is coming from. So there you have it, to increase rentals, just buy up more stuff from the highest producing traffic sources right? We think there is a better way, by Moving the Google Needle, and Enhancing Your Google Page Ranking, Increase your web traffic, and leasing traffic will follow proportionately.
- Are you paying much if any attention to your web site traffic?
- Do you know your the basic web site numbers, Monthly Visitors and Monthly Page Views
- How often do you check your web site analytics?
- Do you know where you show up on a Google Page Rank?
Before we dive into the whole conversion conversation, these basic metrics must be established and maintained
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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