We have been talking about Partnership Marketing and the effects it will have in 2010 here at the Urbane Lab and want to provide our readers and following with examples of how it can work and the benefit it can provide to your apartment marketing program.
We just finalized a deal at Urbane Apartments with The Night Moves. The Night Move is a bus that runs on B20 biodiesel and is partnered withcarbonfund.org to balance out the remainder of their carbon footprint.
The bus runs every Friday and Saturday night from 6pm to 3am, and will make custom stops at (8) Urbane Apartment locations that are outside of the city of Royal Oak, and take Urbane Residents and their guests to Downtown Detroit, Downtown Royal Oak and Downtown Ferndale. As you can imagine, Urbane Residents are thrilled to be able to head to dinner, bars and nightlife entertainment and not have to drive.
Shoulder Your Marketing Costs
Custom pick up like this add a ton of value to the individual properties, however the costs associated are completely out of reach, right, well actually no. Partnership Marketing works because two or more businesses each have something of value for each other. Urbane, like lots of other apartment operators have something that restaurants and bar owners are looking for, customers.
When we made the link and connection between the bus operator, the apartment operator and the restaurant and bar operator, and leveraged our Urbane VIP relationships, we were able to provide a significant service to our residents, at NO Cost to the property.
It Has To Work For Everyone
The dedicated Urbane Bus, which will be completely wrapped with our logo and brand, will also include the logos of our Urbane VIP Sponsors of this program.
Think Outside the Box
This is just one example of how Partnership Marketing can work for you and your apartment community, but you need to shed old ways of thinking. The marketing dollars of yesterday have evaporated from most operating budgets.
We will keep you posted on the results of this Urbane Lab Apartment Marketing initiative. We would love to hear your feedback and any new ideas you are trying.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
Follow Me:
Related Posts -
Does Your Apartment Marketing Create Velocity? We have been talking about the importance of Expanding Your Digital Footprint for some time now, and we have outlined the many benefits that digital marketing and content marketing provide for your apartment community or small business. We are starting to see an additional benefit lately as well. On our own efforts to build our...... -
FOLLOW HYUNDIA'S LEAD Urbane Lab Project #010609 FOR IMMEDIATE RELEASEJanuary 6, 2009Contact:Eric Brown248.767.4460eric@urbaneapts.comURBANE APARTMENTS GIVES RENTERS HIT BY RECESSION A WAY OUTRenters who experience an “involuntary loss of income” in 2009 can get out of their lease with the local apartment company’s “carefree Freedom Lease.”In a local economy that is experiencing falling home prices and double-digit unemployment,...... -
Facebook iFrame for Apartment Marketing We have been spending a lot of time working our Facebook Apartment Marketing Strategy for Urbane Apartments, our boutique apartment management business. Our Urbane Life Facebook page is starting to grow nicely. We had our biggest gains last month in a number of different metrics; (546) New "Likes" in May...... - Apartment Marketing Outreach; Jazz Up Your Outreach Efforts and Results Hello Apartment Marketing Friends! Hope your week has gone well, We have a few new Apartment Marketing Outreach Ideas for you to think about here at the Urbane Way Laboratory. At the Urbane Lab, We believe the advent of Social Media Marketing has changed the dynamics surrounding typical apartment outreach.Apartment......
-
Want Higher Occupancy, Stay Open Later Are You Open For BusinessIf apartment operators thought more like retailers their overall performance would increase. That goes from branding to dress to marketing and even to simply be Open For Business. That sounds like such a simple thing really, but for whatever reasons, as operators we just don't see......
Related Websites - Effective Forum Marketing Tips That Work Forum marketing isn't anything new and it is one of the only internet marketing techniques that every single IMer has used at one point or another. Obviously, though, it is more than just posting in a forum or two, especially if you really want to make money. This article will......
-
Ratings and Reviews; The Gap Between What You Think and What Your Prospect Thinks Urbane Apartments, along with several other apartment operators are participating in a beta test, Reviews Done Right: Apartment Search Site Attempts to Bridge the Consumer and Property Gap Survey Says, We thought we had a pretty good handle on what our residents were thinking, how we were doing and the over all satisfaction rating for our boutique apartment management business.We have been diligent...... - Apartment Marketing: 10,000 facebook fans for your apartment community Good Morning Apartment Marketing Friends,We are starting to work internally much more intensely and are putting much more focus on "Growing the Numbers" of our Urbane Life Twitter following and our The Urbane Life Facebook Fans which will over all expand our Circle of Influence and Digital Footprint for Urbane Apartments.One......
- What Kind Of Software Runs Successfully On A VPS Host? Nowadays, the VPS or the virtual server provider is being provided by various webhosting companies. This kind of hosting is being offered as a more preferred choice than the typical shared server innovations. Moreover, this is more economical than the dedicated server. The UK VPS host includes special mail sending......
- How Hybrid Diesel Electric Technology Makes a Difference While there are some hybrid diesel electric buses and locomotives operating in the US, the long-awaited Volkswagen hybrid diesel electric Golf that's manufactured in Europe won't be released to United States market as they had originally planned. Volkswagen claims that the price of manufacturing the vehicle is too high. The......
Well done Eric! Well done!
I like that term "partnership marketing." I shall use that in my work. As an artist manager, I am looking to get my acts involved with similar arrangements that will be beneficial for all parties involved.This news is excellent, Eric. You continue to excel as my personal hero!
@Mark, Thanks for stopping by@Hubert, Thank you for the comment. The concept isn't really new, and applies to a multitude of different business models, with the driving point being of mutual benefit to all parties,