We have been talking about Partnership Marketing and the effects it will have in 2010 here at the Urbane Lab and want to provide our readers and following with examples of how it can work and the benefit it can provide to your apartment marketing program.
We just finalized a deal at Urbane Apartments with The Night Moves. The Night Move is a bus that runs on B20 biodiesel and is partnered withcarbonfund.org to balance out the remainder of their carbon footprint.
The bus runs every Friday and Saturday night from 6pm to 3am, and will make custom stops at (8) Urbane Apartment locations that are outside of the city of Royal Oak, and take Urbane Residents and their guests to Downtown Detroit, Downtown Royal Oak and Downtown Ferndale. As you can imagine, Urbane Residents are thrilled to be able to head to dinner, bars and nightlife entertainment and not have to drive.
Shoulder Your Marketing Costs
Custom pick up like this add a ton of value to the individual properties, however the costs associated are completely out of reach, right, well actually no. Partnership Marketing works because two or more businesses each have something of value for each other. Urbane, like lots of other apartment operators have something that restaurants and bar owners are looking for, customers.
When we made the link and connection between the bus operator, the apartment operator and the restaurant and bar operator, and leveraged our Urbane VIP relationships, we were able to provide a significant service to our residents, at NO Cost to the property.
It Has To Work For Everyone
The dedicated Urbane Bus, which will be completely wrapped with our logo and brand, will also include the logos of our Urbane VIP Sponsors of this program.
Think Outside the Box
This is just one example of how Partnership Marketing can work for you and your apartment community, but you need to shed old ways of thinking. The marketing dollars of yesterday have evaporated from most operating budgets.
We will keep you posted on the results of this Urbane Lab Apartment Marketing initiative. We would love to hear your feedback and any new ideas you are trying.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
Related Posts -
Facebook iFrame for Apartment Marketing We have been spending a lot of time working our Facebook Apartment Marketing Strategy for Urbane Apartments, our boutique apartment management business. Our Urbane Life Facebook page is starting to grow nicely. We had our biggest gains last month in a number of different metrics; (546) New "Likes" in May...... -
FOLLOW HYUNDIA'S LEAD Urbane Lab Project #010609 FOR IMMEDIATE RELEASEJanuary 6, 2009Contact:Eric Brown248.767.4460eric@urbaneapts.comURBANE APARTMENTS GIVES RENTERS HIT BY RECESSION A WAY OUTRenters who experience an “involuntary loss of income” in 2009 can get out of their lease with the local apartment company’s “carefree Freedom Lease.”In a local economy that is experiencing falling home prices and double-digit unemployment,...... -
Is Your Apartment Marketing Working Without getting into the print debate, the ILS debate and whatever else we all seem to like to debate, what if we started with the leading question, is Your Apartment Marketing Working? And before you race to defend your position, is it working like it used to? The Directional Flow of Marketing...... -
Does Your Apartment Marketing Create Velocity? We have been talking about the importance of Expanding Your Digital Footprint for some time now, and we have outlined the many benefits that digital marketing and content marketing provide for your apartment community or small business. We are starting to see an additional benefit lately as well. On our own efforts to build our...... - Apartment Marketing Outreach; Jazz Up Your Outreach Efforts and Results Hello Apartment Marketing Friends! Hope your week has gone well, We have a few new Apartment Marketing Outreach Ideas for you to think about here at the Urbane Way Laboratory. At the Urbane Lab, We believe the advent of Social Media Marketing has changed the dynamics surrounding typical apartment outreach.Apartment......
Related Websites -
Circle & Bloom Ipod Shuffle Giveaway! I have never been the type of person to try anything "new age" or any sort of alternative forms of medicine. But being on this TTC journey has pretty much left me with my hands thrown up in the air saying to myself and everyone else....I give up! No,...... -
The Perfect ILS (Internet Listing Service) for Apartment Marketing I have been noodling on some ideas as of late as to what would the perfect ILS (Internet Listing Service) look like reinvented. Many apartment marketers (present company included) and apartment operators are quick to point the flaws, and what they don't like about the present structure, but few have memorialized what the changes would look like. There...... - Effective Forum Marketing Tips That Work Forum marketing isn't anything new and it is one of the only internet marketing techniques that every single IMer has used at one point or another. Obviously, though, it is more than just posting in a forum or two, especially if you really want to make money. This article will......
- Apartment Marketing: 10,000 facebook fans for your apartment community Good Morning Apartment Marketing Friends,We are starting to work internally much more intensely and are putting much more focus on "Growing the Numbers" of our Urbane Life Twitter following and our The Urbane Life Facebook Fans which will over all expand our Circle of Influence and Digital Footprint for Urbane Apartments.One......
- How Hybrid Diesel Electric Technology Makes a Difference While there are some hybrid diesel electric buses and locomotives operating in the US, the long-awaited Volkswagen hybrid diesel electric Golf that's manufactured in Europe won't be released to United States market as they had originally planned. Volkswagen claims that the price of manufacturing the vehicle is too high. The......
