Welcome to Episode #2 of the series on our interviews with Paragon Properties, a regional property management company, managing 4,500 units in SE Michigan, that has entered the Social Media Marketing space in a big way. (Full Disclosure; Paragon Properties is a client) We will be checking in with the folks at Paragon with a bi monthly series for a candid conversation about what is going right and what isn’t going so well on their Social Media quest.
Just so folks know what our promise to Paragon was when we took this project;
Our target and performance goals for 2010 for Paragon Properties:
- Increase Web Traffic by 60%
- Increase Physical Traffic, (Guest Cards) by 20%
- Decrease Market Costs by 30%
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
Follow Me:
Related Posts -
Starting Digital Marketing at the Right Place As much as we rage on about Social Media Marketing, that really is NOT what we sell our clients here at The Urbane Way. We sell Leasing Leads by way of Increased Web Site Traffic. Social Media is a side benefit of what we offer. If what you think your business...... -
Movie industry embraces social media I remember a week or so before the movie The Blair Witch Project came out, in the summer of 1999. I had caught a supposed documentary on the behind-the-scenes action of the movie, complete with an actor saying he was upset his brother's last days were now on display at...... -
Move The Google Needle The Social Media buzz is everywhere, and lots of apartment communities are diving in. The yak amongst the pundits is that Social Media Marketing won't scale. We certainly don't agree with that here at the Urbane Lab, and we have some compelling experiments that will flush out that whole argument.We...... - Apartment Marketing; Paragon Properties Increases Web Traffic by 161% Welcome to Episode #4 of the series on our interviews with Paragon Properties, Paragon Properties is a regional property management company managing 7,500 units in SE Michigan. The Urbane Way has taken on the task of helping Paragon Expand Their Digital Footprint.Our Apartment Marketing Promise to Paragon for this project;•......
- Social Media Will Scale for Your Property Management Company Our friend and Social Media Marketing Queen Amber Naslund wrote a great post this week, The Difference Between Hard and Hard Work. It reminded me of the ongoing chatter from folks in the apartment business who babble about things like “social media doesn’t scale with our company” or "It would......
Related Websites - Social Media Advertising Thrives On The Blogosphere best social media for businessSocial media advertising thrives on the blogosphere. Total of followers, social media marketing clientele, customers, and every thing in amongst, possible fans, clientele, buyers, and so on. rely on blogs to choose, and have confidence in, a solution or service. Since of this, firms, bands, brands,......
-
6 Ways Social Media Can Help Your Websites Social media normally refers to a category of websites where content is created by the participation of the users of that website for the remaining community. In short, we can say that social media websites are basically tools to share the information among their users. It gives its users a...... -
Two Aspects of Social Media Marketing Every Business Needs There are a lot of different types of social media marketing out there. And as I've said before, there is no "one size fits all" social media. Your social media campaign must be planned according to your business, products, services, and your customers or clients. However, there are two kinds...... - Social Media Consultants: Do They Truly Do Advertising? 5 steps of social media marketing strategiesA whole lot has been mentioned about social media marketing and the social network consultants who operate behind it but there are still a great deal of concerns that persons want to know about the people today in this business and the items that......
-
SOCIAL MEDIA WILL WORK FOR YOU Urbane Lab #123108 The buzz surrounding Social Media Marketing seems to grow louder each day. It is almost as folks think it is something you can buy off the shelf, some wonder drug. There is MySpace, Facebook, Twitter, flickr, YouTube, LinkedIn. Ning, and several more. Then there are the book marking sites,......
