Welcome to Episode #2 of the series on our interviews with Paragon Properties, a regional property management company, managing 4,500 units in SE Michigan, that has entered the Social Media Marketing space in a big way. (Full Disclosure; Paragon Properties is a client) We will be checking in with the folks at Paragon with a bi monthly series for a candid conversation about what is going right and what isn’t going so well on their Social Media quest.
Just so folks know what our promise to Paragon was when we took this project;
Our target and performance goals for 2010 for Paragon Properties:
- Increase Web Traffic by 60%
- Increase Physical Traffic, (Guest Cards) by 20%
- Decrease Market Costs by 30%
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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