New average ages of social media users: Twitter 31, Facebook 33, LinkedIn 39, MySpace 26
Drew Benvie, managing director at new agency 33 Digital posted the below listed article over on his blog, and I thought that the statistics were worth sharing
Some stat and graph updates for you data lovers. According to a review of the newest Pew Internet report, average ages of the top social media sites are shifting and converging. Social media, it seems, is becoming common.
“Today, Twitter is now the second-youngest of the top four social networking sites. Its median age is 31. MySpace’s is 26, LinkedIn is 39, and Facebook is 33,” says the site.
Use of Twitter amongst 18-24 year-olds has doubled in the last year, the biggest age group rise. Young people are ‘flocking to Twitter’ contrary to popular wisdom.
In fact, an academic and author is saying that we’re seeing the end of social media that hits only certain age groups – in other words, Twitter isn’t just for thirtysomethings / Facebook just for teens and so on:
“Craig Watkins [is] a University of Texas professor and author of the book “The Young and the Digital.” He says that what we’re seeing is “…a kind of closing of that generational gap as it relates to technology.” In other words, young and old alike are joining the same networks and socializing in the same spaces.”
If you’re like me and get asked about the importance of one community over another based on the demographic then the Pew stats will come in handy for campaign planning.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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