Our Renters in Five Years
There was a pretty interesting article posted over at Read Write Web, titled Google’s Eric Schmidt on What the Web Will Look Like in 5 Years
Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is “the great challenge of the age,” Schmidt said
Schmidt also touches on a couple of points that are very relevant to the apartment industry and how we market our apartments,
1) Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.
2) It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources
Note that these ARE your renters in five years,
-) What are you doing to Build a Long Tail,
-) What are you doing to become “Web Social”
-) Are you giving your Residents a Platform to Share Content?
Break From the Pack of Apartment Commodity and Embrace Social Media Marketing. Own the resource that generates the insights, and you have clout.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
Follow Me:
Related Posts -
What Is The Value of Clicking Your Web Site First We posted about the new launch of Community Sherpa here a few days ago, and also over at Multifamily Insiders. Disclosure, I have no ties to Community Sherpa and have not tested the product. I am just delighted that someone has produced a product that they can actually sell. Again,...... - Turn Key Social Media for Apartment Communities Well, it has happened! Someone has created a Turn Key Social Media Product Offering for Apartment Communities. That someone, being Daniel McCarthy, chairman and CEO of Network Communications, Inc. (NCI), one of the nation’s largest local media companies, with web sites and local magazines serving the housing market are......
-
The Perfect ILS (Internet Listing Service) for Apartment Marketing I have been noodling on some ideas as of late as to what would the perfect ILS (Internet Listing Service) look like reinvented. Many apartment marketers (present company included) and apartment operators are quick to point the flaws, and what they don't like about the present structure, but few have memorialized what the changes would look like. There...... -
More Web Traffic May Not Yield More Rentals We hold true to our long standing position that increased web site traffic has a direct correlation to increased physical traffic, as measured by guest cards. However, as we gain more clients, in many instances we are seeing significant increases in web traffic, but poor conversions from web traffic to actual rentals. There are...... - Social News Sites, where to begin? I'd like to spin back around for a moment to the DoshDosh.com article Erica mentioned earlier this week. She made some fantastic points about social news Web sites, concerns about gaming and citizen journalism.Titled "A Beginner's Guide to Social News Sites" the piece did an amazing job of detailing why......
Related Websites - Deep Thoughts: Social Security While reading Your Money Ratios, a book I intend to review later this week, I was particularly struck by the chapter on Social Security. Discussions of what will happen with this popular, yet tricky, retirement program continue to animate the national stage here in the US, and even as we......
-
The Best iPhone Money Apps [/caption] Appleâs iPhone is more than just another cell phone; as millions of people have discovered. The sky rocketing sales of the smart phone show that the device is more than just a fad or flash in the tech pan. The iPhone combines style, functionality and a new level of...... -
How To: Find People Online The Social Media Way The following is a guest post by Ann Smarty. She is an SEO consultant blogging on search engine optimization, search engine news and social media. She is also interested in all kinds of (free) Internet tools and apps and loves to discover new unique ideas. With the wealth of social...... - Membership Web Page Content - How To Create It You have to find out how to create membership site content if you want to run a profitable subscription internet site. Individuals are going to be paying you income every single month, and they'll not anticipate to see the identical content month immediately after month. In case you anticipate people......
- Search Engine Robots Or Web Crawlers Most of the common users or visitors use different available search engines to search out the piece of information they required. But how this information is provided by search engines? Where from they have collected these information? Basically most of these search engines maintain their own database of information. These......
