Our Renters in Five Years
There was a pretty interesting article posted over at Read Write Web, titled Google’s Eric Schmidt on What the Web Will Look Like in 5 Years
Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is “the great challenge of the age,” Schmidt said
Schmidt also touches on a couple of points that are very relevant to the apartment industry and how we market our apartments,
1) Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.
2) It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources
Note that these ARE your renters in five years,
-) What are you doing to Build a Long Tail,
-) What are you doing to become “Web Social”
-) Are you giving your Residents a Platform to Share Content?
Break From the Pack of Apartment Commodity and Embrace Social Media Marketing. Own the resource that generates the insights, and you have clout.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
Related Posts -
What Is The Value of Clicking Your Web Site First We posted about the new launch of Community Sherpa here a few days ago, and also over at Multifamily Insiders. Disclosure, I have no ties to Community Sherpa and have not tested the product. I am just delighted that someone has produced a product that they can actually sell. Again,...... - Apartment Marketing; Social Media and Contests, Do they really work? Contests seem to be an avenue to Social Media Engagement, at least that is the target. But how effective are contests? We have profiled two apartment marketing video contests, one past and one present, and we have reached out to those apartment operators for some feed back. The question for......
- Create a Great Web Site David Meerman Scott had a great article over on his blog about web site design titled Great web sites mix art and science posted below, and is worth a the read when thinking about a new web site. Of particular note, understand the persona of your prospects.Here are the five......
-
More Web Traffic May Not Yield More Rentals We hold true to our long standing position that increased web site traffic has a direct correlation to increased physical traffic, as measured by guest cards. However, as we gain more clients, in many instances we are seeing significant increases in web traffic, but poor conversions from web traffic to actual rentals. There are...... - Listen First Every now and again, you get an up close and personal example of various life events. Yesterday was one of those regarding Social Media and the Power is exudes. We have been yammering about the power that the Residents/Customer has today with all of the various means and methods to......
Related Websites - Getting Highly Targeted Traffic To Your Website Getting the right kind of traffic coming to your site is all about knowing your marketing tactics like the back of your hand. It's one thing to have a good grasp of your target audience; it's another to truly understand which methods will serve you the best and offer you......
- Tips To Profit By Use Of Social Media Are you looking for added methods to obtain targeted traffic to your blog without paying a lot of extra money? Have you heard from some folks that social media marketing can be very advantageous, but from others that it's a waste of energy and that there are other ways to......
-
How To: Find People Online The Social Media Way The following is a guest post by Ann Smarty. She is an SEO consultant blogging on search engine optimization, search engine news and social media. She is also interested in all kinds of (free) Internet tools and apps and loves to discover new unique ideas. With the wealth of social...... -
15 vs 30 Year Mortgages - Longer is better! I read an interesting post that really got me thinking today. It was written by a great blogger nicknamed Money Hawk, if you have never read his blog I implore you to check it out HERE. He wrote a great post titled "Kick Financial Ass With a 15 Year Fixed...... - How To Pay Off Your House In 3 Years! Previously, I had complained about the content in CNN's Money's Millionaires in the Making. Its always a rehash of rich people who're saving their extra money and are going to be rich.Well after some research I think I've found something thats a whole lot better - but it comes from......
