Our Renters in Five Years
There was a pretty interesting article posted over at Read Write Web, titled Google’s Eric Schmidt on What the Web Will Look Like in 5 Years
Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is “the great challenge of the age,” Schmidt said
Schmidt also touches on a couple of points that are very relevant to the apartment industry and how we market our apartments,
1) Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.
2) It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources
Note that these ARE your renters in five years,
-) What are you doing to Build a Long Tail,
-) What are you doing to become “Web Social”
-) Are you giving your Residents a Platform to Share Content?
Break From the Pack of Apartment Commodity and Embrace Social Media Marketing. Own the resource that generates the insights, and you have clout.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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