Follow the Money
Apartment Friends, still not so sure about Social Media Marketing. Dev Das penned a great article on what our own Detroit local Scott Monty has been up too, and why Ford has INCREASED Social Media Marketing by 25 per-cent!
What percentage of your Apartment Marketing Budget are you committing for 2010 on Social Media Marketing? This stuff works, what are you waiting for? Break From the Pack of Apartment Commodity, by doing things differently than you did them yesterday.
“Fiesta Movement” spurs Ford to up marketing spends on digital/social media by 25 per-cent!
It is a social media movement which according to auto major Ford has created 11 million social networking impressions; five million engagements on social networks (people sharing and receiving); 11,000 videos ; 15,000 Tweets (not including re-tweets), 13,000 photos and over one million real-world miles by the 100 participants who drove the car.
The Ford Fiesta Movement Video
Titled the “Fiesta Movement”, this was Ford’s Social Media expert Scott Monty’s inspirational idea , prior to launching Ford’s Fiesta model in the US market. The program began in 2008, 18 months before the cars were actually supposed to arrive in the US market. Ford gave 100 European Fiestas to people to drive and live with. The results of the blogging, Facebooking, Youtubing and Tweeting by those people, plus the echoing of those messages by the blogosphere, followers, etc. has now created a case study of sorts in social media marketing strategies.
So after 18 months of user generated content through a process of sampling, Ford is gearing up on strategising the Fiesta’s traditional media buying/ advertising spends in the US. A huge eye opener to how the consumer is slowly changing the barometers of marketing.
To get an idea of what Ford is exactly doing in the realm of social media, this link gives a fair idea.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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