We posted our 400th post at the Urbane Life Blog yesterday, pretty cool, but what does that mean? Well, for starters, we have increased our Digital Foot Print by Four Hundred Times for Urbane Brand.
But it is more than (400) posts, in addition Google has indexed our pages (749) times, and we have been linked to (649) times?
Does Anyone Care
Apparently Prospects and Renters care, as The Proof is in the Numbers;
- Web Site Traffic UP 108%
- Physical Traffic/Tours UP 54%
- Rentals UP 69%
But How To Do It
Most property management companies have web sites for each of their apartment communities. However, they stop there, with a static, never changing web presence. When is the last time you changed, edited or added new content to your web site? Has it been days, months or years?
Anything less than days, and you are missing huge marketing benefits. Google responds favorably to new, fresh, relevant content. Not changing, editing or adding to your web site content puts Google to sleep.
Admittedly , unless you have a Content Management System, changing content on your web site is a challenge, even with products such as Adobe Contribute. But, with a blog you can change content easily. Is a blog the same thing as your apartment community web site, well no, BUT it can and will help your apartment community web site with some Google Juice, by creating links and keyword tags.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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