Hey Apartment Friends,
Perhaps it is time we started to keep track of The New Apartment Marketing Metrics, meaning,
1) How Many Monthly Web Visitors do you have Per Unit,
2) How many Facebook Friends do you have Per Unit
3) How many MySpace Friends do you have per Unit
4) How many Twitter Followers do you have Per Unit,
Don’t skid away from this topic by babbling about “It is About the Conversation”, (I already know that) But our beloved Apartment Industry is BUILT on Numbers, We are run by Finance and Fair Housing Folks, Period. You all know every other number under the sun by unit, Why Not your Web Marketing and Social Media Presence, by Unit?
So, What Are YOUR Numbers to this new metric. Until you start to measure, You Don’t Know Where You Are, (I know You Know That)
Your Community Must Be Larger Than Your Apartment Community.
Once you have documented these new metrics, you can then start to understand just how large your Community must be in order to provide enough rental and leasing activity to keep your asset full. As you see these new metric numbers starting to climb, you can get clearer on What To Drop, and can begin to watch Your Cost Per Lease Start to Decline.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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