Hey Apartment Friends,
Perhaps it is time we started to keep track of The New Apartment Marketing Metrics, meaning,
1) How Many Monthly Web Visitors do you have Per Unit,
2) How many Facebook Friends do you have Per Unit
3) How many MySpace Friends do you have per Unit
4) How many Twitter Followers do you have Per Unit,
Don’t skid away from this topic by babbling about “It is About the Conversation”, (I already know that) But our beloved Apartment Industry is BUILT on Numbers, We are run by Finance and Fair Housing Folks, Period. You all know every other number under the sun by unit, Why Not your Web Marketing and Social Media Presence, by Unit?
So, What Are YOUR Numbers to this new metric. Until you start to measure, You Don’t Know Where You Are, (I know You Know That)
Your Community Must Be Larger Than Your Apartment Community.
Once you have documented these new metrics, you can then start to understand just how large your Community must be in order to provide enough rental and leasing activity to keep your asset full. As you see these new metric numbers starting to climb, you can get clearer on What To Drop, and can begin to watch Your Cost Per Lease Start to Decline.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
Follow Me:
Related Posts -
How Much Web Traffic Do You Need It is encouraging to see more and more apartment marketers giving attention to their web site traffic. We have a firm and proven belief that increased web traffic = increased physical traffic, meaning in the door leasing leads evidenced by increased Guest Cards. So if folks are finally paying much closer attention to web...... -
Facebook Isn't the Best to Leverage Social Media The NAA (National Apartment Association) Conference in New Orleans was really cool, I had a great time. That was my first trip to New Orleans, what a great city.My first night there I hung out at a little place along the river, had some oysters and listened to blues, all while watching the the ships pup and...... -
Apartment Marketing: Increased Web Traffic = Increased Rentals Good Morning Apartment Friends!I wanted to get back to a conversation that began to develop around web site conversion ratios for marketing apartments, Does Increased Web Traffic Result in Increased Rentals, and how that relates to Renting More Apartments. One thing that is pretty clear, there doesn't seem to be...... -
Great Resident Events What constitutes a great Resident Event? At Urbane Apartments we have had our share of Resident Events we felt were successful, and not so much.However, our most recent Draw on the Walls Sharpie Party was over the top, and exceeded all of our expectations.With over (150) in attendance, it was...... -
Leverage Your Social Reach Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them "Sell More Stuff" However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects,......
Related Websites -
Why Fear Blogging? Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It's time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask "Do you have a blog?"...... - Biodegradable Fungus to Replace Styrofoam? You have to love the amount of creativity from 26 year old entrepreneur of Ecovative Design, Eben Bayer, who wants to replace the toxic petroleum based white stuff (aka Styrofoam) and substitute it with EcoCradle, a biogradeable Styrofoam equivalent using agricultural waste and a mycelium fungus (aka mushroom roots) as......
-
Looking to Egypt's Poor To Inspire Sustainable Community Living This is a Guest Post from Forest who is the owner and Author of Frugal Zeitgest, a Frugal Living blog. Forest talks regularly about money savings tips, cutting over consumption and sustainable, simple living. I recently moved to Cairo in Egypt to accompany my partner as she pursues her studies...... - Home Business Ideas For A Work At Home Opportunity A lot of people think that a work from home job is some sort of mundane, envelope stuffing, boring or poorly paid activity and yes if that is what you want, it can be. But there are plenty of other alternatives that allow you to work at home and that......
- Andy Roddick's Tennis Player Profile Andrew Stephen Roddick, better known as Andy Roddick, was born on August 30, 1982. He is an American professional tennis player, and has been considered to be the World No. 1 as well. Right now he is considered to be the eighth ranked player in the entire world, as of......
