I am a frequent follower and reader of Jason Falls blog, Social Media Explorer, and thought that the attached video of an interview that Jason did with Edward Boches, Mullen’s chief creative officer (who also lists “chief social media officer” on his business card – very cool) about his agency’s approach and successes was great. You can read Jason’s full post here.
SME-TV: An Ad Agency Doing Social Media Right from Jason Falls on Vimeo.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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