What constitutes a great Resident Event? At Urbane Apartments we have had our share of Resident Events we felt were successful, and not so much.
However, our most recent Draw on the Walls Sharpie Party was over the top, and exceeded all of our expectations.
With over (150) in attendance, it was a great time, and we learned a lot here at the Urbane Lab about our Larger Community.
We have started paying a lot of attention too, and have recently blogged about the fact the The Direction of Marketing has Changed You should too be paying attention to these new Apartment Marketing Metrics.
The New Apartments Marketing Metrics
So what does Apartment Marketing Metrics have to do with Resident Events, well, here at the Urbane Way Lab, we think a heck of a lot. To frame the numbers, Urbane Apartments has (300) units at fifteen scattered communities all within a fairly close proximity. Not different than the typical, average (300) unit apartment community.
How many Resident Events have you had with a 50% ratio to resident turnout? I am guessing not many, at least we have never soared that high.
Focus on the Larger Community
You see, we went about this event much differently. Our main channel of communication was our Urbane facebook page, and the Larger Community that Urbane has created there. To reference our theory of using different Apartment Marketing Metrics, we have nearly (1,200) facebook friends, which for (300) apartment units is a metric ratio of Four to One, and we have over (15,000) monthly web site visitors, which for (300) apartment units is a metric ratio of Fifty to One. We also had the event posted on our Resident Social Site, The Urbane Lobby, which has (200) members, and a metric ration of less that a One to One.
The point is, we invited a wider berth of of both Resident and Non Residents to this event. We certainly focused on first on our Urbane Residents, but also on our Larger Community. It sure seems to us here at the Urbane Lab that dividends of doing that are exponential.
The pictures alone that have been tagged and exchanged on facebook from this party is fascinating, and oh, did I mention that Sharpie Pens PR called us on Friday, the day after the party to conduct an interview and feature story on their web site, Pretty Cool!
If you want to get noticed, and Rent More Apartments Do Something Remarkable! give folks something to talk about.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
Follow Me:
Related Posts -
Apartment Marketing is Broken Apartment marketing as we know it is broken. It does little to enhance the prospects experience, and it is expensive. We believe that there is a better way. Lead to Tour, Tour to Lease Lab Experiment We are setting up for a pretty exciting series of experiments here at the...... -
The Magic of Scarcity in Apartment Marketing Something very strange happens when your apartment communities occupancy surpasses the long establish 95% mark. The world reacts differently to your product offering and your staff reacts differently to the world. 95% Occupancy Is a Very Safe Spot It seems as though some apartment marketers feel like they are in really great shape when hovering...... - Apartment Marketing; Videos to Enhance the Prospects Experience Good Morning Apartment Marketing Friends,We are doing some Video Marketing Experiments here at the Urbane Lab on our own apartment portfolio, Urbane Apartments as viewed on our Home Page, "Go Solo". We are drilling down deeper into further Enhancing the Prospects Experience, and we want to start before they ever......
- Apartment Marketing; Your Blog Content Good Morning Apartment Marketing Friends!I like Saturday mornings a lot, as it provides time for thinking and pondering new ideas. I thought that the conversation over on #AptChat yesterday was pretty interesting. How quickly the conversation has shifted from social media won't scale for apartment operators, to now everyone, or......
-
Blog Traffic Exceeds Web Traffic; Apartment Marketing is Changing There is continuing confirmation abound that marketing and advertising are changing. I just saw a tweet from Kim Duty, VP of Communications for National Multi Housing Council, referencing my old boss, and mentor, Jonathan Holtzman on his presentation;The apartment industry spends 75%-90% too much on marketingWow, that is a pretty strong statement. It is fascinating to see the tweets coming......
Related Websites - Back to School: Best Tablet Computers for Students [The following is a guest post from Kenny Kraisornkowit who offers shopping advice, product reviews and ways to save money on tech gear and gadgets at Savoo, the U.K.-based version of the popular deal site, Savings.com. As you can from my previous posts, I've got Touchpads on my mind 24-7......
-
Things to Consider Before Investing in Real Estate This post was written by Tony. Real estate is a great investment, because as Teddy Roosovelt once said “you should buy land; they’ve stopped making it.” It’s a great uber-long term investment. But like any good investor, you need to realize a few important points before jumping into the...... - Buying a House as a Tax Shelter [in a Depreciating Market] Does it make sense to buy a house for the tax advantages? Apparently quite a lot of people think so. check out the comments on Renting is for suckers". There are over a hundred comments. Quite a few of them say you should buy even if the housing market is......
-
Marketing Communications: Integrating Offline and Online with Social Media Marketing Communications: Integrating Offline and Online with Social Media by authors, PR Smith and Ze Zook Review This is the single most comprehensive marketing communications text...essential reading for anyone moving up the marketing ladder. (Prof Merlin Stone, IBM Professor of Relationship marketing, Bristol Business School, UWE ) I recommend this...... - Here's What Email Marketing Can Do For You Have you been looking for ways to advertise your services or products on the internet which won't cost you a large amount of money? Is it really possible to achieve this? You can promote your business on the internet in numerous ways, allowing you to generate new leads and attract......
