I thought this post from Gary Vee accurately describes where our multifamily sector is at relative to Social Media. Here is the thing, you can wait and wait and wait, but Social Media Marketing has one very specific difference to traditional marketing, it takes time to build your Long Tail and a Google Search Ranking History. Unlike traditional marketing where you really can buy your way in, the New Media, Web 2.0 does not work that way, it works best over time, kind of like a fine wine.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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