Apartment Real Estate Developers have an excellent understanding of the different values of their communities. One of the first things I learned during my tenure at Village Green Companies was Jonathan Holtzman’s 123 Theory
123 Theory
The premise was pretty simple,
Priority One
The First Thing The Prospect Sees when they enter your community is your Entrance, hence fountains, lots of flowers and so forth,
Priority Two
The front of the Clubhouse, and Front of the Apartment Buildings, again, spruce up to the extent your budget allows the Second Thing Prospects See
Third Priority
The Last Thing a Prospect Sees are the back of the buildings, and hopefully you have secured the rental by then.
Google Real Estate
So if the Entrance to our physical apartment community is such an important and valuable piece of real estate, what is the most important piece of Google Real Estate for your On Line Community and Apartment Community Web Site. Perhaps you haven’t thought about that, but you should. And, it is pretty silly to not take advantage of it.
Title Tags
Direct from Corey Perlman’s recent book, eBoot Camp
Your Title Tags are a Search Engine’s first impression of your web site-Make It a Good One. If you are like a lot of folks, you may well not even know about Title Tags. A Title Tag is the headline of a web site. It appears at the top of your browser on every web page you visit. If you use Internet Explorer, it resides in the upper right hand corner. And I bet you’ve never even noticed it before.
When search engines evaluate your web site, they use your title tags. They simply take the headline from your web site and place it directly on their engine as the link to your web site.
Your Title Tag Makes Up 50% of the Entire Real Estate Google Gives You
So, Based on that, isn’t it a pretty important conversation to have as to exactly what your Title Tags should be? In our experience, we had several web sites built and revised and no one even ever mentioned Title Tags.
However, when we changed our Title Tags to be more in alignment with our Keywords, our Ranking on Google soared to Page One, Number One.
Five to Ten Words
You get between five to ten words per Title Tag. Your marketing group must be involved in the process and take advantage of this Most Valuable Google Real Estate
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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