Is Social Media a fad or a Revolution?

August 15, 2009
By

I found this post over at 30Lines, It is a pretty cool video, and spot on, Let us know your thoughts, The numbers are staggering,

Is social media just a fad, or is it fundamentally changing the way we communicate?


Think about some of this data:

* By 2010, Gen Y will outnumber Baby Boomers — 96% of them have joined a social network.
* 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences!
* YouTube is the second largest search engine in the world.
* 54% of bloggers post content or tweet daily.
* 25% of search results for the world’s top 20 largest brands are links to user-generated content.
* 78% of consumers trust peer recommendations.
* Only 14% trust advertisements.

Of course, this doesn’t mean stop everything else. If your offline efforts are working, keep at it!

What do you think … is social media permanently changing how we communicate? What do these numbers mean for business owners?

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

Blog Traffic Exchange Related Posts
  • Courtesy_or_readwritewebSocial Media Becoming Common New average ages of social media users: Twitter 31, Facebook 33, LinkedIn 39, MySpace 26Drew Benvie, managing director at new agency 33 Digital posted the below listed article over on his blog, and I thought that the statistics were worth sharing Some stat and graph updates for you data lovers.......
  • blog traffic exchangeWhat Social Media Isn’t I read a great article written by David Finch over at Social Media Explorer I aliken Davids example to what we are seeing from a lot of folks in the apartment industry. Posted by David Finch in June 12th, 2009 Social media is everywhere and for a lot of businesses......
  • blog traffic exchangeTurn Key Social Media for Apartment Communities Well, it has happened! Someone has created a Turn Key Social Media Product Offering for Apartment Communities. That someone, being Daniel McCarthy, chairman and CEO of Network Communications, Inc. (NCI), one of the nation’s largest local media companies, with web sites and local magazines serving the housing market are......
  • blog traffic exchangeSocial Media Will Scale for Your Property Management Company Our friend and Social Media Marketing Queen Amber Naslund wrote a great post this week, The Difference Between Hard and Hard Work. It reminded me of the ongoing chatter from folks in the apartment business who babble about things like “social media doesn’t scale with our company” or "It would......
  • blog traffic exchangeThe Directional Flow of Marketing Has Changed In follow up to the piece I wrote yesterday, The New Apartment Marketing Metrics, I wanted to pen my thoughts surrounding the premise to implement changes in how we track Apartment Marketing Metrics, based on the fact that The Directional Flow of Marketing Has Changed.Understanding the New Rules will help......
Blog Traffic Exchange Related Websites
  • social6 Ways Social Media Can Help Your Websites Social media normally refers to a category of websites where content is created by the participation of the users of that website for the remaining community. In short, we can say that social media websites are basically tools to share the information among their users. It gives its users a......
  • blog traffic exchangeSocial Media Optimization - Precisely How It Really Works A Popular New Trend that Breaks from Search engine optimization Social media optimization is similar to listings media optimization. The goal of social network optimization is to drive large sums of people to a specific website. Social websites optimization doubles to determine if a startup website will likely be successful......
  • SuccessUImageSocial Media Marketing Sucks Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best......
  • blog traffic exchangeIs Social Media a fad or a Revolution? I found this post over at 30Lines, It is a pretty cool video, and spot on, Let us know your thoughts, The numbers are staggering, Is social media just a fad, or is it fundamentally changing the way we communicate?Think about some of this data: * By 2010, Gen Y......
  • blog traffic exchangeHow To Create Your Personal Brand By Utilizing Social Media Social media has finally arrived and it's here to stay. A distinct method for reaching out to your target audience involves marketing your products and creating a personal brand. This article will help you to discover that social media can be put to good use as a tool to create......