Well, it has happened! Someone has created a Turn Key Social Media Product Offering for Apartment Communities. That someone, being Daniel McCarthy, chairman and CEO of Network Communications, Inc. (NCI), one of the nation’s largest local media companies, with web sites and local magazines serving the housing market are launching the first commercial service providing customers with customized and individual content creation, management and distribution service.
They are calling it CommunitySherpa. It is a turn-key social media marketing service for the multi-family industry. The service, which is provided at a fixed monthly cost, provides for web development, content creation, content management and distribution, and social network maintenance. You can learn more about it at the CommunitySherpa web site. CommunitySherpa is the first of a series of internet marketing services, focused on content creation and management, that they intend to launch through their DigitalSherpa Operations division.
Dan reports on his blog, Viral Housing Fix;
We’re looking forward to providing this suite of services to the marketplaces we serve. We believe it plays to the remarkable strengths of our business. And, we believe that these services will be able to deliver a new kind of Internet marketing to our customers, who will benefit in their Google PageRank from fresh and relevant content; in their connections with their current customers in the development of their social network; and in the expansion of their pool of prospects in the broad array of connections that their own network brings to bear.
Dan and Company at CommunitySherpa, Bravo! Although I have not used the product it seems to me that you will be wildly successful with this, as you have designed a Product Offering that is very affordable, and you already have your own Community of Customers.
I hope our friends in the Apartment Social Media Space will at least wait and see how this launch goes before the criticism begins to fly. I have already heard rumblings of what it is not, which may or may not be true, we all shall see. I myself am usually a pretty quick shot with my opinions, which does not always serve me.
Hats off to Dan for being the first to deliver a Social Media Product to the marketplace. And, although this is a conversation for another time, this endeavor will put to rest the whole Scalability Issue that we all continue to debate.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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