Jackie Huba whom Forbes calls her work “the word of mouth gospel.” had a great post
The Intern Trap that really hit home, as I here from lots of Multifamily Executives that are doing the same thing.
Before you hand your Social Media Strategy over to the new intern, PLEASE ask yourself;
Would you let a company intern:
* Man your customer service line?
* Be your receptionist?
* Be your spokesperson to the Wall Street Journal?
* Be the main contact for your most talkative customers?
If not, then why do companies put, or think of putting, interns in charge of their social media presence?
“Let’s put an intern in charge of our corporate Twitter ID” is heard a bit too often.
Interns can obviously be smart and bright and with the right training, can do things well. But interns are usually temporary; making one the face of your company on social media sites does them, and you, a disservice. Better to assign a longer-term and experienced member of customer service, account management, or technical support in a visible, and increasingly important, social media role.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
Related Posts -
Grand Rapids-based Rob Bliss uses social media to promote his larger-than-life urban events Grand Rapids-based Rob Bliss, 21, has a pretty impressive resume. He hosted a giant pillow fight in September 2008 and 3,000 people showed up.A month later, he broke the world record when he hosted about 4,000 people in a zombie walk that started at Rosa Parks Circle.Then he gave life...... -
New York City-based 4food aims to change the way burgers — and social media — are done Social media has been a game changer for many people for a variety of reasons. Some people use it to tweet their prayers. Others use it as a way to grow their business. And now, some people are using it to share their “build-your-own burger” masterpieces — and can get...... -
A pumpkin spice-flavored, and brilliant, marketing campaign [/caption] I love Starbucks. I love their pumpkin spice latte. And, now I'm in love with their new marketing campaign. The background: Starbucks is running a campaign where loyal customers can vote on which city gets to partake in their delicious pumpkin spice lattes first. Starting Monday, visitors go to...... -
Your New Best Friend, Remember that nervous feeling just before your first date, and wondering about if you really even wanted to go? That is kind of what it feels like when you start courting Rating Sites, which should be "Your New Best Friend" Yelp, Get satisfaction, and the feared ApartmentRatings.com to name a...... -
Apartment Marketing; Speaking at NAHB Looking forward to heading to Las Vegas next week to participate in a panel at the International Builders Show, titled Social Networking Using Facebook, Blogs and New Media to Market Your Apartment and Condo CommunitiesSocial Media Marketing is all the buzz. It works, and it is here to stay. Learn......
Related Websites -
Restaurant Solutions: Making Your Online Presence Known In today’s market every business needs to have an online presence. The Internet is the great leveler of players in a world market where anything can be bought or sold at competitive prices. The Internet has been an incredible tool for small businesses, especially because it allows smaller retailers and...... -
10 Essential Tips for Online Shopping Safety The guest post is by Annie Wallace who blogs on viral marketing for moms as well as loves collecting DIY gadgets. I know, this blog is rather about saving money than spending - but for the most part smart shopping is the most effective way to save! You can save...... -
Wine Club Takes On The Vinyards My girlfriends and I started a wine club a little while back. It fell apart for a while, but the good news is that we started it back up! And this time we have taken it to another level. This time our group has expanded, and this time we...... - How Much is Customer Service Costing You? (Part 1) I'm putting the Guest Post Wednesday on hiatus for a little while. It's kind of like the McRib sandwich. It's good when it's around, but you can't have it all the time. Instead, I'll ask how much time does customer service service eat up and what's it costing you? ......
-
Corporate Blogs as Internal Newspapers One of the best ways to raise morale is through an internal newspaper that keeps employees appraised on what is going on with the company. They foster a sense of belonging, especially if you cover employee birthdays, events and special happenings within the office. However, if your resources are a......
