At the suggestion of the ApartmentExpert, Lisa Trosien, we have embarked on a summer Marketing Campaign, No Fair No Fees, mocked after Southwest Airlines ‘Freedom From Fees’ Policy. We have a pretty different approach at Urbane Apartments, so this seemed like an excellent opportunity to showcase that. To be fair here, what emerged may not even be what Lisa originally envisioned, as this spurred over a Twitter conversation, and never got past that. You can sometimes only garner so much from 140 charters!
Lets Poke at the Competition
We basically just listed out what we thought the differences were between us and the other guys and listed that up on the Home Page of our Web Site
NO FAIR-NO FEES AT URBANE APARTMENTS!!
In this wacky economy you don’t need ANY surprises, do you? We don’t think so either. At Urbane Apartments, we don’t believe in hidden fees, what you see is what you pay, NO HIDDEN FEES. And that has our competitors piping freaking mad, and yapping about NO FAIR NO FEES!!!
At Urbane Apartments, we intend to Enhance Your Apartment Experience. If you are looking for an Apartment in Royal Oak, Apartments in Birmingham or Apartments in Ferndale, we’ve got you covered!
We have listed just a few of the reasons why our competitors are screaming NO FAIR NO FEES at Urbane Apartments! We say, Too Bad Chumps, NO HIDDEN FEES at Urbane Apartments! Rock On, Live Cool! The best darn value for Apartments in Royal Oak, Apartments in Ferndale and Apartments in Birmingham is at Urbane!
We think Urbane Apartments is where you will call home!
URBANE LIFESTYLE
-) Reason #501 GUESTS STAY FREE That’s right, if you have an overnight family member or guest, they stay free in the GUEST HOUSE!
-) Reason #502 APPLICATION FEES No Way, Never, Never, Never
-) Reason #503 “PET FEES” We LOVE Pets at Urbane, No Fees, No Breed Restrictions, Ever.
-) Reason #504 “CLEANING FEES” Not Hardly, Nope We Wouldn’t Do That
-) Reason #505 “HIGH SPEED WIRELESS INTERNET” Right on, and High Speed Wireless is FREE at Urbane, How else would you connect with your friends?
-) Reason #506 “A VIRTUAL LOBBY” Heck Yes, Check out the URBANE LOBBY, Where residents meet and greet
-) Reason #507 “A COMMUNITY BLOG” Yep, Urbane has one, the URBANE BLOG, but its not about us though, its about hip and cool people, places and stuff to do in and around Royal Oak, Ferndale MI and Birmingham MI
-) Reason #508 “TWITTER” Sure thing, even @Gus_Urbane our Bull Terrier tweets regularly
-) Reason #509 “FACEBOOK” Yep, Urbane has a facebook page, and a heck of a lot of friends too!
-) Reason #510 “NEED A CHANGE” Sure you move to another Urbane Community at the end of your lease term, and get this, Urbane will pay for your move!
We only rolled out the program last month, so don’t have a lot of results yet, but we did lease (28) apartments in May! We will keep you posted!
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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