Good Morning Friends!
I love Sunday mornings, as there is ample time for thinking, reading and listening. While I am working on a longer post for tomorrow, I ran across the below video produced by our friend and local Expert Marketing and Branding Firm, Charlie Wollborg, founder of Curve Detroit.
Its Not About Your Apartments
The video has nothing to do with apartments but has everything to do with marketing apartments. It is important because it came from some pretty interesting folks, who likely would be renting your apartments.
Insert some of the message in your marketing strategy and you may well rent more apartments.
Is your company missing the boat? from Charlie Wollborg on Vimeo.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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