A REMARKABLE RESIDENT EXPERIENCE
How are you doing in this uncharted economic turmoil? Has your Resident Retention increased or decreased. Becky Carroll has a great post over on her blog “Customers Rock” titled Recession Proof Marketing that is worth listening too. Becky suggests, as you may expect, focus on the customers you have. Seems simple right?
What are the key ingredients of a Remarkable Resident Experience? What it means to you, may well be different than what it means to your Resident.
Remarkable, as defined by the legend Seth Godin;
• Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it?
• Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won’t accomplish much. It’s easy to pull off a stunt, but not useful.
Is the experience you are creating for your resident remarkable and does your resident find value in the experience created? Are you matching your Brand to a Targeted Experience.
REMARKABLE IS IN THE EYE OF THE BEHOLDER
As posted by one of Becky’s followers; “Service Excellence, just as with beauty, is in the eye of the beholder”! is spot on. Take some time to evaluate what will Engage and Delight your residents based on your Brand.
As an example, Southwest Airlines, you either love them or hate them with the cattle call lines, no assigned seats, no frills. Yet true blue Southwest Customers like, enjoy, laugh with, and have a favorable experience with, Southwest. Herb Kelleher somehow figured out how to deliver a consistent, value driven experience, and permitted his employees to fix it when it wasn’t.
The point here is this, What you think you are doing to increase retention and provide great customer service, may or may not have an impact with your residents
GREAT FEEDBACK
There is much debate surrounding the whole Social Media frenzy. If you follow us, you know we are heavy into Social Media. Perhaps one of the greatest benefits of Social Media is the feedback, and what you learn when You Participate in the Conversation.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
Related Posts -
Facebook Has Become a Leasing Lead Generator We have written a lot about Facebook Marketing here at The Urbane Lab, both good and bad. We are starting to shift our opinion about this monster platform and seeing it as a leasing lead generator. Each month we are watching Facebook climb up the rankings as a real Traffic Source for our...... -
Apartment Marketing: Reach out to residents with a cookout The Urbane Way tends to do things differently, and it's something we're proud to report. Along those lines, our client Urbane Apartments keeps the ball rolling this fall with a cookout like only Detroiters could do.Owner Eric Brown will gather his staff at one of the Urbane properties, Urbane on...... -
The Corridor of Opportunity Our marketing friend and all around great guy, Jay Ehret, aka The Marketing Guy talks about something he, or something he read coins as The Corridor of Opportunity. What jay refers to is simply, many times there are "hidden opportunities" that you would have never seen or experienced unless you had headed down...... -
Entertain the Customer and Boost Web Visits As The Urbane Way, our Digital Marketing and PR Studio grows and our Client List expands, I am becoming very infatuated with retail, and how those business owners think and market their businesses and brands. And although there are different statistics by business vertical, the amount of marketing spend for a successful retail operation is staggering.What if It Were About the Excitement What if your company could...... -
Content and keywords, making it all make sense We're busy over here at Urbane Camp creating content non-stop. As such, we think a lot about keywords. How and when to incorporate them. It didn't come naturally to me so I spend time referring back and re-thinking how best to word things. Sometimes I need a reminder. And I......
Related Websites - What Industry Could You Bankrupt if You had 500 Million Users? I ran across this clever, or ghastly if you work in the banking industry, idea from Thomas Power from Ecademy.com. What if Facebook became a bank? If you're a banker, I'd bet the Bank of Walmart idea is looking pretty good about now since the Internet is steadily putting the......
- AARP and Social Media I am participating today in a social media and communications outreach training program sponsored by the AARP Tennessee chapter for its volunteers. The statistics on the growth rate for 50+ participation on Facebook and other social media sites is astounding. It dwarfs that of other age groups. The AARP wants......
- About Home Garden Landscape Design Landscaping is a truly creative and demanding art. Introducing water into the mix is another obstacle to get through. Garden pond landscaping entails a lot of things that the home owner needs to be aware of and needs to know. While most landscaping ideas and design may be based......
-
WordsmithBob Speaks On Social Media Marketing Image via Wikipedia WordsmithBob is speaking Wednesday, January 20th, 2010, on Social Media Marketing to the Pine Tech Chamber of Commerce in Pine City, MN. The title of the presentation is "The Top Ten Myths of Social Media." I'll be attempting to record the presentation and video it. If...... - Create An Effective Advertising Campaign Through PPC When you've got a small venture, it could be tough for you to be able to remain competitive with a lot more well-known and also respected companies which supply the exact services or products just like you do.Consequently what you should do to become competitive will be to try to......
