GO SOLO Urbane Lab Project #030709

March 7, 2009
By

WHAT! NOT TOURING WITH THE PROSPECT, YOU CAN’T DO THAT!
Well, we are, we are sending prospects out on their own to tour our apartments. In our trek to enhance the concept of a Centralized Leasing Center at Urbane, we are testing a new way to tour apartments and we have coined it “GO SOLO”. It works like this; The prospect meets at Urbane Underground first to go over their living space needs. For folks who have never experienced the Urbane Underground it is pretty “Interesting and Entertaining” and sets the tone for a fun encounter.

PROVIDE FREEDOM AND CONTROL
Urbane will undoubtedly be criticized by some folks for this new approach, however from our initial feedback, the prospects LOVE THE FREEDOM AND CONTROL. We are only a few weeks into this process, but several interesting things are being to surface. We needed to make the process super easy to follow, and we have. It needed to be fun and entertaining, which it seems to be. But most of all, it needed, must, absolutely had to provide Value for the Prospect. Based on our Net Rental Numbers, It has!


THERE ARE BENEFITS TO GOING ALONE

This isn’t a new idea. The car dealers stopped riding around with you for a test drive years ago. Then, the test drive turned into; Take the car for the afternoon! Why is that? Salespeople get in the way and it is uncomfortable. Going Alone allows the prospect to sit on the floor. Come back later in the day, or the next day. Bring over a friend, their mom or dad, boyfriend or girlfriend. They can measure for furniture, and just plain “test” the new space they will be calling home soon.

MORE BENEFITS
While we are still figuring out more and better ways to smooth out and Enhance the Leasing Experience for our Urbane Prospects, there are inherent benefits for us too. We have reduced staff. Our cost per lease has gone down. The amount of tours we can do has gone up. The amount of time the leasing consultant has to do quality follow up has gone up.

We will keep you posted of the progress, success and challenges encountered.

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • blog traffic exchangeBecoming a Sherpa, Just wanted to post here that I have joined forces with the good folks at NCI, the parent company behind the new Community Sherpa Product and Apartment Finder, as well as several other magazines.I have been passionately interested in the Turn Key Social Media Solution that the Sherpa Product represents......
  • Pictures Urbane Way People-Love-Social-Media 9-17-11Starting Digital Marketing at the Right Place As much as we rage on about Social Media Marketing, that really is NOT what we sell our clients here at The Urbane Way. We sell Leasing Leads by way of Increased Web Site Traffic. Social Media is a side benefit of what we offer. If what you think your business......
  • Urbane Apartments - Rental property Southeast MichiganWho is Responsible for the Residents Experience The Urbane Underground is our laboratory for testing apartment marketing ideas. It does not resemble your average leasing center at any level, and the openness of it allow me to hear much of what transpires on the leasing floor. Yesterday we had a fellow come in to lease an apartment who was a previous resident a couple of......
  • Give People Something to Talk About; Word of Mouth Marketing Do you spread your ad and marketing dollars around, or put all your eggs in one basket? While there are solid arguments to spreading things around, at Urbane Apartments we are putting all of our Marketing Budget not in one basket, but in one truck in 2011.While I always sort of wanted a Taco......
  • Centralized Leasing and Our Virtual Leasing Avatar Centralized Leasing CenterWe are inching ever so closer to implementation and execution of our ideas surrounding the concept of a Centralized Leasing Center. Next week we will launch a Live Video Chat on our web site, where our Leasing Consultants can answer questions via a Live Chat as the prospect......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeThe New Social Security Benefit Calculator as a Reality Check Baby boomers and others thinking ahead about retirement have requested and have waited patiently for the yearly delivery of their hard copy Social Security earnings record and benefit estimate.  My statement arrives each September.   The benefit estimate information in this document can be useful in several different ways. First and foremost, it is......
  • blog traffic exchangeWhat Are You Asking Your Prospects Urbane Lab Project #062909 Filtered, Filtered, FilteredApartment Executives are at a disadvantage, your information is filtered. Yet, you are expected to make critical decisions each day about what best works for your company. Lots of things have been written about Managing By Wandering Around, but who really does that, and when or if you......
  • websitehostingBenefits of Website Hosting Websites have continued to grow over the last decade, becoming more and more important in the world of business. Those who are looking to be successful need to have their own website. For some, this means a website that supplements an already booming business. For others, this means starting a......
  • blog traffic exchangeHow To Create An Effective Video Sales Page Video sales pages have been in the mix for some years now. This is because the amount of online marketers who use videos to promote their messages has increased. The internet is experiencing a huge social change. One of the leading forces responsible for this change is video. On a......
  • Avatars, The New Leasing Consultant We are working hard on honing the concept of our Centralized Leasing Office and Text Message Selling. The technology is available and economical. Here is a sneak peak at one of the new avatars we are building. We will have one of these crazy life size avatars at every property......