DOING A GOOD JOB IS NO LONGER GOOD ENOUGH
We jabber so very often in our circles about Resident Retention, and what that means. We yak about do we send a letter, an email a phone call to reach out to our residents about renewing their lease. Hey, lets send them a gift too. Does any of this non-sense work?
YOU ARE GRADED ON HOW YOUR RESIDENT FEEL
What if you were measured on how your Residents Feel About You and How Your Residents Feel About Your Company, would you act and react differently? Would you even stay with the company you are working for? This is a fundamental change in thinking and requires a paradigm shift. All the things you are doing or not doing suddenly don’t really matter all that much, because you don’t get to choose, Your Resident Chooses. They always have actually.
THINKING LIKE A GENUINE BRAND
Our Brand tells our Resident whether something will make them feel better or make life easier, better or solve a problem, or fulfill a desire. Wikipedia describes a Brand “A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies.”
ARE YOU DELIGHTING YOUR RESIDENTS
Satisfied Residents are important. However, Delighted Residents become your Primary Influencers and will help you self-rent apartments. Satisfied Residents may or may not renew with you. They are content, but their loyalty to you is suspect. Delighted Residents are committed to future purchases with your company or organization.
We welcome your feedback on things you or your community are doing to Delight the Resident. Are you gauging your success or failure on How Your Residents Feels? Perhaps you should be,
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
Follow Me:
Related Posts -
Extend Your Customer Reach with Guerrilla Marketing In our second post of the Marketing Spot feature series on Guerrilla Marketing we have included a couple of simple and economical avenues to Extend Your Customer Reach by using some proven Guerrilla Marketing techniques. If you missed our last post "Guerrilla Marketing" was coined by Jay Conrad Levinson in...... - How do Your Residents Feel? People will forget what you said, people will forget what you did, but people will never forget how you made them feel, Maya AngelouAre You/Your Property/Your Company in tune and alignment with what You portray? Are You/Your Property/Your Company behaving as such. We need to breath our Brand. Act as......
-
Participate in the Conversation! As the economy tightens, so will everyone’s marketing budgets. Perhaps the time for you to embrace Social Media in your apartment marketing plan has arrived. Start by going to where your prospects are hanging out, it likely isn’t where you think they are. Start by Listening, Listen First. Residents and...... -
ARE YOU BARKING UP THE WRONG TREE Urbane Lab Project 041709 A REMARKABLE RESIDENT EXPERIENCEHow are you doing in this uncharted economic turmoil? Has your Resident Retention increased or decreased. Becky Carroll has a great post over on her blog “Customers Rock” titled Recession Proof Marketing that is worth listening too. Becky suggests, as you may expect, focus on the customers...... - All Twitter Accounts Are Not Created Equal A Two Part Series at the Urbane Lab The Urbane Lab Presents Part One of a Series All Twitter Accounts Are Not Created EqualAt The Urbane Way, we are starting to do some Social Media Marketing and On Line Brand Consulting for a few other Apartment Operators to help them with On Line Marketing Strategies and On Line......
Related Websites -
Workout Thoughts Too many of us still equate workouts with mindlessness. This is one of the reasons we do not do daily workouts. It is as if we are trying to prove that we are above being "dumb jocks." With all of the fitness equipment and clubs since Jack Lalanne eighty years...... - Ten Steps to Disputing a Credit Card Charge Many people who have credit cards and use them regularly have received statements with charges they did not make. Some of those charges may be due to merchants’ errors, and the credit card company may be responsible for billing errors as well. Cardholders can be victims of fraud when someone......
-
Doing What Feels Right (Preface) As a preface to my Doing What Feels Right, I should explain the following. I've identified two strong character traits have prevented me from living this way. 1. As a child, I was far more interested in accuracy and objective reality than emotion and subjective reality. I believe emotion was...... - What to do when your company is not in the top of google search results? in Search Engines / SE Optimization (submitted 2011-09-15) So you decided to check how is your company doing in terms of online searching for specific products made by your company, but you are not satisfied with the results? If your company did not make it to the top......
- Where To Find A Superb Adelaide Web Design Organization For online marketers, a lot of things must be dealt with in order to ensure the success as well as profitability of their internet business. If you are one of them, you need to know that your website plays a crucial role in the success of your business. That's why......
