FOR IMMEDIATE RELEASE
January 6, 2009
Contact:
Eric Brown
248.767.4460
eric@urbaneapts.com
URBANE APARTMENTS GIVES RENTERS HIT BY RECESSION A WAY OUT
Renters who experience an “involuntary loss of income” in 2009 can get out of their lease with the local apartment company’s “carefree Freedom Lease.”
In a local economy that is experiencing falling home prices and double-digit unemployment, it’s easy to think that consumers might be uneasy about committing themselves to a long-term agreement, such as a lease on a new apartment. Folks who are worried about losing their jobs aren’t likely to take on the added risk of a one-year lease.
Urbane Apartments – a local apartment company with communities in Royal Oak, Clawson, Berkley, Troy and Ferndale – unveiled a novel approach to the problem this week. Extending their already-available Freedom Lease, the apartment operator said residents who lease an apartment in 2009 would be able to get out of their lease if they lose their job or otherwise experience an involuntary loss of income at any point throughout the term of their lease.
“We don’t want people to feel paralyzed,” said Eric Brown, the owner of Urbane Apartments. “It’s a very tough environment around here right now, and we need to be willing to work with our residents if they are put in a tough position because of the economy.”
Getting out of the lease won’t have a negative effect on the resident’s credit, added Brown.
Urbane is no stranger to being flexible to meet their customers’ needs. For several years now, the company has offered flexible rental terms through their Freedom Lease to address the demands of contract workers and other short-term residents who may not be able to sign a 12-month lease.
About Urbane Apartments
Urbane owns and operates (16) apartment communities in and around Royal Oak, Clawson, Berkley and Troy MI. For information on Urbane Apartments offerings, call (248) 988-7125 or visit UrbaneApts.com.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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