We had our second monthly meeting last night for the staff bloggers we have assembled for the UrbaneBlog.com. In less than two months we have achieved outstanding results by following the advice of some of the top bloggers. Most of the Urbane bloggers are Urbane Residents. While we have had the blog for about a year, it didn’t really take hold until we put our Residents in charge and we changed our focus to local happenings and things that our residents find of value. As stated in our About Us Page “UrbaneBlog.com wanders through and around life in Royal Oak, southeastern Michigan’s hotspot for new urban living. You might find blatherings about the coolest new organizational tool found at IKEA, info on the latest trends in small space decorating, or the hottest new artist, restaurant, or boutique in the area”
Our blogging rules are pretty simple, the bloggers can blog about whatever they want, consistent with our About Us statement, just be respectful and retain ownership of your comments. There is no editing and there is no approval process. In managing this blog I am following the same premise as a couple of the Small Business Blogs that I am a staff writer for follow. It seems to me, any more rules and we would be attempting to “Control the Message”, which is NOT what Social Media is about.
You too should try this as another way to market your property, but remember you can’t really talk about your property, that is secondary. The residents are primary. Figure out enough ways to converse with them and THEY will talk about your property for you, and then you hit Pay Dirt and have found an alternative and effective means and methods to raise occupancy, raise retention and raise NOI.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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We need to change the discourse around housing to one that offers renting as a viable housing option. Governmental policy and agenda are focused on home-ownership as the only vehicle to personal wealth, a myth that has serious consequences today. Single family homeownership as a policy and cultural ideal creates issues- economic, social (who is raising your kids while you sit in traffic), environmental, civic participation (this is contested by both sides), and so on. The multi-family industry needs to explore ways to lead the charge in changing the discourse around housing options. If rental housing were are socially acceptable, even preferable housing option, occupancy terms would logically increase.