Centralized Leasing and Our Virtual Leasing Avatar

Centralized Leasing Center
We are inching ever so closer to implementation and execution of our ideas surrounding the concept of a Centralized Leasing Center. Next week we will launch a Live Video Chat on our web site, where our Leasing Consultants can answer questions via a Live Chat as the prospect peruses the web site. There will be multiple windows so a variety of folks on our end can jump on and answer questions if someone is busy. A Live Video portion should allow some personalization of the process too, and will add some familiarity for when actual human contact is made with the prospect and the leasing consultant.

Thinking through this whole process has also forced us to further analyze our web site analytics. We are tweaking little things with the web site to further enhance the search engine optimization and Google search words. We are also spending time carefully laying out a path that is clear to what our web site goals are. What do you want your prospect to do once they get to you site? There are certainly a lot of web sites that provide very valuable information on all of that, but an excellent start is to visit your web site yourself and tool around a bit, you will learn a lot. When is the last time you perused your own web site from the prospects point of view. Are you delivering a favorable experience, that effectively convert leads to guest cards?

“LT” the Queen of Leasing
At the time of our previous post, our Virtual Leasing Avatar wasn’t completely finished, well here she is, what do you think? The only thing yet to add is a bubble from her mouth that will have the text information. We are pretty excited about getting “LT” on the street to start leasing the first of Jan. We believe that in addition to Enhancing the Prospects Leasing Experience, giving the prospect the information that they want, when they want it and in a venue and format they want it in, we will lower our leasing labor costs. We expect to push our leasing labor costs well below $200 per unit per lease and leasing production rates to (20) plus units per month per leasing consultant. The implementation of the Live Video Chat and the Text Information processes should streamline these processes.

We welcome your ideas and thoughts about Centralized Leasing Centers, Text Information Systems and Live Chat Video Chat Systems. How do they fit into the apartment leasing process, do they enhance the leasing Experience, or hinder?

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

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This entry was posted on December 19, 2008 at 10:47 pm and is filed under Apartment Marketing, Urbane Articles. You can follow any responses to this entry through the RSS 2.0 feed.