Selling Lifestyle

Marketing in a down economy when budgets have been slashed can be a challenge. You have to do everything you can to be creative, and still have a Remarkable message. But, shouldn’t you be doing that anyway? Some may argue, the best of the best come out in the worst of times. In our last post we talked about using logo stickers on Flip Video Recorders. Well, here is another use for those stickers. I love stickers, they are cheap to purchase, and can be used on a multitude of projects.

Celebrate those lease signings by doing some shots! Yep, Energy Drink Shots and, in our case, the vendor donates the Energy Drinks for exposure and they are part of the Urbane Preferred Partner Program. We applied a logo sticker to a plain shot glass and we are ready to serve and celebrate. Residents get a real charge out of it, literally and it lightens up a typical boring lease signing. It also sets the tone of what to expect at your new home, FUN! People buy on emotion and engagement, sell the Lifestyle you are trying to portray by behaving as such. Too, there is a take home shot glass for the resident to keep and take home with them. This is also a great opportunity to take pictures of the toast. Kind of corny, but people love pictures and it gives you a chance to follow up with them when you email the picture. You can also put the pictures up on a flickr site where they can be shared.
These are ideas that anyone can do. There is hardly any cost involved, and it is something your resident will talk about. Best thing is, it is one more thing you can do today to Break From the Pack of Apartment Commodity

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

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This entry was posted on November 17, 2008 at 3:14 pm and is filed under Partnership Marketing, Social Media Marketing, Urbane Articles. You can follow any responses to this entry through the RSS 2.0 feed.