We are working hard on honing the concept of our Centralized Leasing Office and Text Message Selling. The technology is available and economical. Here is a sneak peak at one of the new avatars we are building.
We will have one of these crazy life size avatars at every property with vacancy. The avatar will be holding a sign or somewhere on the avatar will be texting information, that when the prospect dials the information, they will receive back a floor plan, a picture and information about the vacant unit at that site. While there isn’t anything new about that piece, what we hope to do is launch into a real time conversation with the prospect. Our leasing consultant will also receive a text at the same time, and he/she in turn will then begin a live text back and forth with the prospect while they are at a property answering questions, and will remote let them into the building and into the vacant unit to take a look, and hopefully like what they see. If this works right, the resident may be renting an apartment with little to no on site interaction, only electronic messaging.
We are also creating an animated electronic avatar that comes walking out when someone goes to our web site. The electronic avatars would look something like the life size ones and would be talking as they are walking around on the screen. The point with this is for folks to get a connection with the electronic avatar on our web site with the life size avatars at every property.
The point with all of this is to stand out, and make our prospect chuckle, laugh a bit and also incorporate texting technology. The texting piece will significantly lower our leasing costs, and the prospects will love it. The avatars will to add some entertainment and branding. We do not expect this to replace human involvement, but the way things are purchased today is changing before our eyes. Won’t work you say, but What If it did, and What if the whole way in which residents leased apartments was based on their Experience. Did anyone ask your permission to stop full service gas stations, Did anyone ask your permission if it was OK to not carry your groceries out to your trunk, Did anyone ask your permission if it was OK to change from records to eight tracks, from eight tracks to cassettes and from cassettes to CD’s and now, throw all of those out, music is invisible, it disappeared altogether, it is in ether land!
Maybe we all should wake up pay attention to what is going on, and embrace the change and be part of the revolution.
Stay tuned for more updates and progress.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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