Post those Pictures and Create Community

October 5, 2008
By

While at the Small Business Marketing Unleashed Conference in Columbus OH, one thing we heard over and over by some of the top bloggers and small business marketers was the effective use of a YouTube site and flickr sites, for photos and videos, but also to start creating Community.

Over the last three years Urbane Apartments have ceased traditional marketing efforts in exchange for a MySpace site, a facebook site, YouTube and flickr sites. We also use twitter regularly. To further integrate we started a Social Network site on Ning.com, the Urbane Lobby

What really give all of these various Social Media sites punch are pictures and videos. It has never been easier. Most folks have a digital camera these days, and with the advent of the Flip, videos are a breeze. All this takes is some time and effort. A savvy property manager could easily make his/her property stand out from their own portfolio (and perhaps foster a promotion or raise) and the competitors by embracing some of these concepts. Don’t think you have the time or talent for photos and videos, tap into the talent base of some residents at your community that would help promote and foster an on line community.

After all, isn’t that what apartment living is about, community?

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • Entertain the Customer and Boost Web Visits As The Urbane Way, our Digital Marketing and PR Studio grows and our Client List expands, I am becoming very infatuated with retail, and how those business owners think and market their businesses and brands. And although there are different statistics by business vertical, the amount of marketing spend for a successful retail operation is staggering.What if It Were About the Excitement What if your company could......
  • blog traffic exchangeVideo Marketing for Apartments: Entertain the Prospect We are fooling around with Video Marketing here at the Urbane Lab. Our latest series of videos, which are intended to poke fun at the "Beige Box" down the street are starting to gain some traction. Three of the five videos have been up on our web site for about ten......
  • Pictures Urbane Way 10-02-11Own Your Social Media Failure or Success We had a new client in the Urbane Lab recently that we had prepared a proposal for who was piping mad. As he read through our offering he commented that this is mostly the same as what the last "Social Media" shop promised, but didn't deliver. He was  pretty distraught with his......
  • Pictures flickrFlickr: The Forgotten Social Media Platform Todays Guest Post is from Karissa Van Hooser  an Interactive Marketing Intern at Walker Sands Communications. We too at The Urbane Way believe in the power of Flickr, and agree that it is typically forgotten. To put Karissa's post into perspective for Apartment Marketers, we have inserted Flickr Statistics for one of......
  • blog traffic exchangeSocial news sites, mainstream media shift power to the people Most of us know the heavy-hitters in the social news sites world: Digg, StumbleUpon and Delicious. These sites help attract attention and often provide traffic and links to web content, giving content creators access to a much bigger audience. If you’re a newbie to the social news sites game,......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeNing Mike, Excellent Post, Ning is likely the coolest single Social Media tool to come out yet, We are launching our Ning Site, tomorrow which will be imbedded into our Web Site and will be a main feature of our Home Page, Here’s the direct link for a sneak peak: http://urbaneapartments.ning.com/,......
  • blog traffic exchangeAn Individual Have The Power To Contribute Fresh Content As Frequently As You Like. It Is Possible To Develop Marketing Emails, Capture Internet Pages, Opt-in Documents And Downloads. The final outcome in my opinion was I needed to alter my state of mind from comfortable to moving away from my comfort and ease zones and into different territories. Contacting people I couldnt know for advice and suggestions. Give better options, different things, ideas, tricks or strategies. Affiliate marketer......
  • blog traffic exchangeHow Long Does It Usually Take For Your SEO Person To Get Results? The ongoing concern that company owners who have websites is how to get more people coming to their site. They hire SEO services and hope that this person will bring in the crowds overnight. These are not realistic expectations since it simply takes time to get traffic to come just......
  • Pick the right employee for the job.Spread your Company's Marketing Message through Corporate Blogging Creating a marketing message is a lot like building a house of cards: The building process can take a long, painstaking amount of time, however it can take mere moments to send everything tumbling. Sometimes all it takes is a single piece of thoughtless communication to completely contradict your......
  • blog traffic exchangeAre Annuities the New Pension? I have thought and written extensively about the benefits, costs, and risks of immediate and variable annuities for retirement. Now even the White House is suggesting that more boomers consider using annuities to provide lifetime retirement income. In his State of the Union address, President Obama talked about economically supporting......