Post those Pictures and Create Community

October 5, 2008
By

While at the Small Business Marketing Unleashed Conference in Columbus OH, one thing we heard over and over by some of the top bloggers and small business marketers was the effective use of a YouTube site and flickr sites, for photos and videos, but also to start creating Community.

Over the last three years Urbane Apartments have ceased traditional marketing efforts in exchange for a MySpace site, a facebook site, YouTube and flickr sites. We also use twitter regularly. To further integrate we started a Social Network site on Ning.com, the Urbane Lobby

What really give all of these various Social Media sites punch are pictures and videos. It has never been easier. Most folks have a digital camera these days, and with the advent of the Flip, videos are a breeze. All this takes is some time and effort. A savvy property manager could easily make his/her property stand out from their own portfolio (and perhaps foster a promotion or raise) and the competitors by embracing some of these concepts. Don’t think you have the time or talent for photos and videos, tap into the talent base of some residents at your community that would help promote and foster an on line community.

After all, isn’t that what apartment living is about, community?

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • blog traffic exchangeApartment Marketing; Social Media and Contests, Do they really work? Contests seem to be an avenue to Social Media Engagement, at least that is the target. But how effective are contests? We have profiled two apartment marketing video contests, one past and one present, and we have reached out to those apartment operators for some feed back. The question for......
  • blog traffic exchangeSocial news sites, mainstream media shift power to the people Most of us know the heavy-hitters in the social news sites world: Digg, StumbleUpon and Delicious. These sites help attract attention and often provide traffic and links to web content, giving content creators access to a much bigger audience. If you’re a newbie to the social news sites game,......
  • Pictures Urbane Way 10-02-11Own Your Social Media Failure or Success We had a new client in the Urbane Lab recently that we had prepared a proposal for who was piping mad. As he read through our offering he commented that this is mostly the same as what the last "Social Media" shop promised, but didn't deliver. He was  pretty distraught with his......
  • blog traffic exchangeLOOK WITHIN Urbane Lab Project #112408 It seems as though we are all being asked to do more and more each day with less and less. Pushing back and yammering for more help to the boss isn’t likely a good idea, and it comes across bad. An option is to Look Within. Yep, there is some......
  • Entertain the Customer and Boost Web Visits As The Urbane Way, our Digital Marketing and PR Studio grows and our Client List expands, I am becoming very infatuated with retail, and how those business owners think and market their businesses and brands. And although there are different statistics by business vertical, the amount of marketing spend for a successful retail operation is staggering.What if It Were About the Excitement What if your company could......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeChoose The Best Home For Your Site. The choice of a hosting for your site is very important task and it is necessary to concern it with all gravity. Necessarily pay attention to such items: - The account of high-grade statistics. The statistics of a site is a method to keep a hand «on pulse» of your......
  • blog traffic exchangeNing Mike, Excellent Post, Ning is likely the coolest single Social Media tool to come out yet, We are launching our Ning Site, tomorrow which will be imbedded into our Web Site and will be a main feature of our Home Page, Here’s the direct link for a sneak peak: http://urbaneapartments.ning.com/,......
  • blog traffic exchangeHow to Leverage the Power of Web 2.0 to Get Highly Targeted Traffic. Web 2.0 is the latest buzzword in Internet marketing. Not surprising at all, considering what a goldmine it is in terms of all the benefits an Internet marketer can draw from it. Basically, web 2.0 is a platform that allows people to connect, interact with the website and with each......
  • blog traffic exchangeAre Annuities the New Pension? I have thought and written extensively about the benefits, costs, and risks of immediate and variable annuities for retirement. Now even the White House is suggesting that more boomers consider using annuities to provide lifetime retirement income. In his State of the Union address, President Obama talked about economically supporting......
  • blog traffic exchangeInternet Marketing To Diversify Website Uniques The Click ConspiracyWant more traffic? Try some article marketing. Increase visitors and secure great content for your website. The idea is to create content and publish it to article directories with a link back to your website included in the footer. When a user likes what you've written the primary......