I had the wonderful opportunity to do a couple of Guest Blogs last week, one for Becky Carroll at Customers Rock on Focus on the Residents Experience. Becky is a long-time customer advocate and someone who is passionate about the customer experience. Becky has worked with companies such as HP, Electronic Arts, and Ford, and has spent a lot of time improving customer experiences, driving increases in marketing results, and helping companies re-think their customer service and support. Becky is an accomplished international speaker and a frequent contributor to industry newsletters. Prior to founding Petra Consulting Group, she was a senior consultant with industry-leading Peppers and Rogers Group and previously worked at Hewlett Packard, both in the UK and in the US, in the areas of customer loyalty, customer service, and marketing.
Jay Ehret from the The Marketing Spot also posted a Guest Blog, Are You Afraid of the Conversation. The Marketing Spot posts small business marketing advice and lessons two to three times per week. Jay’s advice is based on his developed 4-Spot Marketing Model, which he uses to build marketing plans for his clients. Jay believes that successful small business marketing plans are built upon Branding, the Customer Experience, Word of Mouth, and finally Advertising.
Here are a couple top rate marketing folks who can help you and your apartment communities Break From The Pack of Apartment Commodity. Give them a try!
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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