Interview with Shauna Nicholson

October 22, 2008
By

One great thing about Breaking from Apartment Commodity is that others have started to take notice, and not just in the apartment business. Here is a brief interview I did recently with Shauna Nicholson of BizNet, a web design shop based in Wixom:

Thanks to Shauna for spending some time to learn more about Urbane’s journey into social media. Read more on Shauna’s blog.

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

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