Everyone is blogging, these days, are you or the property you manage? It is easy to start and to create community at your sites. You can enlist help from your residents. It may surprise you at how talented some of your residents are, and how there interests in certain topics create some passion for your property, and engage others around them.
We have been fooling around with our UrbaneBlog.com for several months, but only recently hit on some ideas that are starting to work. The real difference was involving residents as Guest Bloggers. Readership and our following are growing.
What are the costs of this, nothing, just some time, it actually pays you a dividend. You have engaged your residents and created community. But,………..don’t thinks you are going to control the message, you can’t, and that is not what Social Media is about. The benefits far outweigh the risk, try it today
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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