Mike, Excellent Post, Ning is likely the coolest single Social Media tool to come out yet, We are launching our Ning Site, tomorrow which will be imbedded into our Web Site and will be a main feature of our Home Page, Here’s the direct link for a sneak peak: http://urbaneapartments.ning.com/, We have scraped our existing Bulletin Board Forum, as it was boring and was not drawing enough comments. Diane has done an outstanding job creating this Ning site it for us. It is like having your own My Space site.
Our thought and direction is this, We have ceased ALL Paid Advertising, both Print Ads and On Line Ads, No Paid Advertising, We believe that Craig’s List is much more effective, for our demographic than any paid for advertising, and coupled with My Space, FaceBook, Twitter, Plurk and all of the other free sites, Marketing and Branding efforts and direction have changed. It is not how it used to be. While this may be a radical approach, which may or may not work, We are focusing all of our Marketing and Branding efforts inward, and focused on our existing Resident Base, tapping first our Influencers to foster creating Urbane Evangelist and Community. Our web site comes up on page one of a local Google Search for apartments, and if we can create and sustain enough buzz from this new Social Media, What if the Apartments and Features became Secondary, and you drove so much traffic to your Web Site because of the Social Media value that both your Residents and future Residents found, that they just had to live at your property. That is our focus, and we are dove tailing several innovative ideas into this program, such as our Virtual Leasing Consultant, and Centralized Leasing Center which I will provide more detailed blog posts herein in the days ahead to share with the community and readers. Our new direction may or may not work, but I am gambling it will, and That Business as Usual will Never be the Same,
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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