Ning

September 22, 2008
By

Mike, Excellent Post, Ning is likely the coolest single Social Media tool to come out yet, We are launching our Ning Site, tomorrow which will be imbedded into our Web Site and will be a main feature of our Home Page, Here’s the direct link for a sneak peak: http://urbaneapartments.ning.com/, We have scraped our existing Bulletin Board Forum, as it was boring and was not drawing enough comments. Diane has done an outstanding job creating this Ning site it for us. It is like having your own My Space site.
Our thought and direction is this, We have ceased ALL Paid Advertising, both Print Ads and On Line Ads, No Paid Advertising, We believe that Craig’s List is much more effective, for our demographic than any paid for advertising, and coupled with My Space, FaceBook, Twitter, Plurk and all of the other free sites, Marketing and Branding efforts and direction have changed. It is not how it used to be. While this may be a radical approach, which may or may not work, We are focusing all of our Marketing and Branding efforts inward, and focused on our existing Resident Base, tapping first our Influencers to foster creating Urbane Evangelist and Community. Our web site comes up on page one of a local Google Search for apartments, and if we can create and sustain enough buzz from this new Social Media, What if the Apartments and Features became Secondary, and you drove so much traffic to your Web Site because of the Social Media value that both your Residents and future Residents found, that they just had to live at your property. That is our focus, and we are dove tailing several innovative ideas into this program, such as our Virtual Leasing Consultant, and Centralized Leasing Center which I will provide more detailed blog posts herein in the days ahead to share with the community and readers. Our new direction may or may not work, but I am gambling it will, and That Business as Usual will Never be the Same,

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • Pictures Urbane Way billboard-advertisementConsistent Content Has a Cost Wow, another year is about to slide away into the history books. I hope you have all had a great year. We have been plenty busy at the Urbane Laboratory this year. We have learned a ton of marketing tricks this year. Some worked well, some not so well, but they......
  • A Quick Way to Find the Right Keywords for Your Website Using Google AdWords Having Google deliver targeted traffic to your digital doorstep is the goal of every SEO specialist. You want your site to rank high on a search result, but before you can start on this endeavor, you need to know what that search will be. What words are your target audience......
  • signal1Signal Offers Pro Quality Marketing Tools for Free My first impression of Signal was the vast array of features.  I was blown away by the number of tools available at this site.  Signal marketing tools are so comprehensive, you may never need to spend time on any other digital marketing site. Versatility beyond belief If you send e-mail......
  • Apartment Marketing: Reach out to residents with a cookout The Urbane Way tends to do things differently, and it's something we're proud to report. Along those lines, our client Urbane Apartments keeps the ball rolling this fall with a cookout like only Detroiters could do.Owner Eric Brown will gather his staff at one of the Urbane properties, Urbane on......
  • Facebook Isn't the Best to Leverage Social Media The NAA (National Apartment Association) Conference in New Orleans was really cool, I had a great time. That was my first trip to New Orleans, what a great city.My first night there I hung out at a little place along the river, had some oysters and listened to blues, all while watching the the ships pup and......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeFree Ways That You Could Increase Your Sites Ranking Finding ways to advertise your website is by far the hardest part of running an online business. So if you are looking for cheap and easy way to drive traffic to your web page, then continue reading on. Content creation is a good method that allows webmaster the ability to......
  • blog traffic exchangeHow To Boost Your Productivity On Social Media Sites Today social media marketing leads the way for marketing efforts online. There are several companies that are taking advantage of social media to get more exposure and to drive targeted traffic to their sites. The biggest issue, though, is that it is really, really hard to be productive when you......
  • blog traffic exchangeSocial Media For Attorneys - Leading 3 Factors Why Law Companies Should Use Social Media Advertising best social media for businessSocial Media for attorneys? Ought to attorneys truly use social media marketing on platforms these as Facebook, Twitter, LinkedIn, and YouTube? Oh you bet! Companies, like law firms, fall prey to the notion that social media is all about socializing and not about businesses. This couldn't......
  • whaleDrive Traffic with Twitter Twitter is viewed as just another social networking tool that you can utilize in order to better promote your website or your blog. You can use Twitter to promote your blog quickly and easily, and this is a truly effective way to drive more traffic without much effort. First, you......
  • blog traffic exchangeTwitter For Advertising - How To Use Twitter For Advertising And PR how to do marketing on twitterOn twitter marketing, individuals can submit tweets as a lot of instances as they wish inside of a single day. Having said that, they do have to submit tweets with facts that may possibly be of curiosity for other consumers on the exact social networking......