In our efforts to build a sense of community and a great resident experience in real life, we’ve managed to build a successful online community we call the Urbane Lobby. As Marketing Guy Jay Ehret says, “this community is not about friend requests, it’s about enhancing the customer experience.”
Jay and I got together on his podcast, Power to the Small Business, to talk about how the Lobby has become an integral part of our brand and the resident experience. Go here to listen to the podcast, or just click the button below.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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