In our efforts to build a sense of community and a great resident experience in real life, we’ve managed to build a successful online community we call the Urbane Lobby. As Marketing Guy Jay Ehret says, “this community is not about friend requests, it’s about enhancing the customer experience.”
Jay and I got together on his podcast, Power to the Small Business, to talk about how the Lobby has become an integral part of our brand and the resident experience. Go here to listen to the podcast, or just click the button below.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
Related Posts -
Residents Verses Prospects Series One of Three at the Urbane Lab The Myth of Brand LoyaltyIn follow up to a tweet today from the ApartmentExpert.com also known as, Lisa Trosien, regarding an excellent blog post by Chris Brogan titled The Myth of Brand Loyalty,what if anything are you doing to separate your residents from your prospects? The general gist of the...... - Apartment Internet Marketing So I have been thinking a lot about why apartment operators do not seem to get the importance of showing up high on a Google Search. Along with that that goes the whole Internet Marketing Campiagn, meaning how many apartment operators even have an Internet Marketing Campaign?Your Prospects Are Looking......
-
SOCIAL MEDIA WILL WORK FOR YOU Urbane Lab #123108 The buzz surrounding Social Media Marketing seems to grow louder each day. It is almost as folks think it is something you can buy off the shelf, some wonder drug. There is MySpace, Facebook, Twitter, flickr, YouTube, LinkedIn. Ning, and several more. Then there are the book marking sites,...... -
A Like button plugin may help web traffic... kind of Does your website have a Facebook like button, or another Facebook social plugin? You're not alone. Are you wondering if that plugin is doing anything to drive web traffic? Well, you're not alone in that, either. As it turn out, they can be. As this article explains, the author requested...... - Resident Events; Think Out of the Box Good Morning Internet Marketing Friends,I blog a lot about Apartment Resident Events here at The Urbane Way. We are ramped up to have about ten Resident Events a year that we design, mange and execute for Urbane Apartments, one of our clients. We are also starting to create Event Marketing for......
Related Websites - Marketing Your Business One of most important tools given by internet is internet marketing, which helps us in improving the business. It can be used to get more business.We can pull traffic towards our websites using various methods of internet marketing. Some have become old but are still used whereas there have been......
-
Online Marketing for Small Business Online Marketing for Small Business By author, Jay Shah Expected Release Date: 15th October 2011 Harness the power of online marketing for your business. Startups brings you the only book covering all forms of online marketing specifically for small businesses. Master easy-to-apply techniques to spread your marketing message, entice...... -
Executive Blogging - Good Idea or Bad? It is obvious that the concept of executive blogging is becoming more popular, as businesses small and large are suddenly turning to blogging as a way to convey news and information to their customers and clients. Still, many companies are wondering if executive blogging is a worthwhile endeavor for them...... - Review: Realty Blogging by Richard Nacht and Paul Chaney As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits......
- Joint Ventures: Understanding How To Make Them Effective You may be aware of the power contained within joint ventures if you have Internet marketing experience. Although many individuals are well aware that no other technique brings in the profits so well as a solid joint venture deal, numerous business people steer clear of them. They are insecure and......
